Brief & Insight
The brand wanted to solidify its philosophy of Dive In through impactful storytelling.
CarryMinati
Vardaan
Client
CarryMinati
Project
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Our Approach
Staying true to our positioning of being the cheerleaders of the creative community, we tapped into CarryMinati’s musical side and created ‘Vardaan’, a story told by CarryMinati to his younger self. The song became a rage and an anthem for the younger audiences, a lot of whom saw their own plight reflected in the narration.
Key Results
Our music video crossed 54 million views and trended on the #1 spot on Youtube for 5 days straight, inspiring hundreds of organic reactions from all over the world.
Brief & Insight
The brand wanted to solidify its philosophy of Dive In through impactful storytelling.
Our Approach
Staying true to our positioning of being the cheerleaders of the creative community, we tapped into CarryMinati’s musical side and created ‘Vardaan’, a story told by CarryMinati to his younger self. The song became a rage and an anthem for the younger audiences, a lot of whom saw their own plight reflected in the narration.
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Key Results
Our music video crossed 54 million views and trended on the #1 spot on Youtube for 5 days straight, inspiring hundreds of organic reactions from all over the world.
Brief & Insight
The brand wanted to solidify its philosophy of Dive In through impactful storytelling.
Our Approach
Staying true to our positioning of being the cheerleaders of the creative community, we tapped into CarryMinati’s musical side and created ‘Vardaan’, a story told by CarryMinati to his younger self. The song became a rage and an anthem for the younger audiences, a lot of whom saw their own plight reflected in the narration.
Key Results
Our music video crossed 54 million views and trended on the #1 spot on Youtube for 5 days straight, inspiring hundreds of organic reactions from all over the world.
Brief & Insight
The brand wanted to solidify its philosophy of Dive In through impactful storytelling.
Our Approach
Staying true to our positioning of being the cheerleaders of the creative community, we tapped into CarryMinati’s musical side and created ‘Vardaan’, a story told by CarryMinati to his younger self. The song became a rage and an anthem for the younger audiences, a lot of whom saw their own plight reflected in the narration.
Key Results
Our music video crossed 54 million views and trended on the #1 spot on Youtube for 5 days straight, inspiring hundreds of organic reactions from all over the world.
Brief & Insight
The brand wanted to solidify its philosophy of Dive In through impactful storytelling.
Our Approach
Staying true to our positioning of being the cheerleaders of the creative community, we tapped into CarryMinati’s musical side and created ‘Vardaan’, a story told by CarryMinati to his younger self. The song became a rage and an anthem for the younger audiences, a lot of whom saw their own plight reflected in the narration.
Key Results
Our music video crossed 54 million views and trended on the #1 spot on Youtube for 5 days straight, inspiring hundreds of organic reactions from all over the world.
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