bigbasket

Saadgi

Client
bigbasket
Project
Topical
•
Brand Film
•
Campaign
•
Film Production
•
Share
https://vimeo.com/998124242

Brief & Insight

Bigbasket wanted to create something unique for their Valentine’s Day campaign. Instead of opting for overt expressions of love, we highlighted the significance of love in everyday life through daily essentials and showcased how bigbasket facilitates these moments. Our goal was to convey the message that love surpasses grand gestures and thrives in everyday moments that define our lives.

Our Approach

It is believed that love is found in life's simplest moments, often overlooked amidst grand gestures. We aimed to challenge this narrative with our silent film "Saadgi" by capturing the beauty of love in everyday interactions. Through the journey of a couple, we emphasize the significance of small, meaningful gestures in their relationship. The silent format allows for a deeper emotional connection. Ending with the powerful tagline, "We'll deliver the essentials, you deliver the love," the film showcases our commitment to providing quality essentials while celebrating the importance of love in everyday life.

Key Results

The film was a resounding success and garnered 4.6 million views on YouTube and about 15.5 million views on Instagram. The campaign also won a Silver Sammies for the Best Use Of Long Form Video.

Brief & Insight

Bigbasket wanted to create something unique for their Valentine’s Day campaign. Instead of opting for overt expressions of love, we highlighted the significance of love in everyday life through daily essentials and showcased how bigbasket facilitates these moments. Our goal was to convey the message that love surpasses grand gestures and thrives in everyday moments that define our lives.

Our Approach

It is believed that love is found in life's simplest moments, often overlooked amidst grand gestures. We aimed to challenge this narrative with our silent film "Saadgi" by capturing the beauty of love in everyday interactions. Through the journey of a couple, we emphasize the significance of small, meaningful gestures in their relationship. The silent format allows for a deeper emotional connection. Ending with the powerful tagline, "We'll deliver the essentials, you deliver the love," the film showcases our commitment to providing quality essentials while celebrating the importance of love in everyday life.
afaqs!
'Saadgi', a silent film by bigbasket, honours the enduring beauty of love
Read More

Key Results

The film was a resounding success and garnered 4.6 million views on YouTube and about 15.5 million views on Instagram. The campaign also won a Silver Sammies for the Best Use Of Long Form Video.

Brief & Insight

Bigbasket wanted to create something unique for their Valentine’s Day campaign. Instead of opting for overt expressions of love, we highlighted the significance of love in everyday life through daily essentials and showcased how bigbasket facilitates these moments. Our goal was to convey the message that love surpasses grand gestures and thrives in everyday moments that define our lives.

Our Approach

It is believed that love is found in life's simplest moments, often overlooked amidst grand gestures. We aimed to challenge this narrative with our silent film "Saadgi" by capturing the beauty of love in everyday interactions. Through the journey of a couple, we emphasize the significance of small, meaningful gestures in their relationship. The silent format allows for a deeper emotional connection. Ending with the powerful tagline, "We'll deliver the essentials, you deliver the love," the film showcases our commitment to providing quality essentials while celebrating the importance of love in everyday life.

Key Results

The film was a resounding success and garnered 4.6 million views on YouTube and about 15.5 million views on Instagram. The campaign also won a Silver Sammies for the Best Use Of Long Form Video.

Brief & Insight

Bigbasket wanted to create something unique for their Valentine’s Day campaign. Instead of opting for overt expressions of love, we highlighted the significance of love in everyday life through daily essentials and showcased how bigbasket facilitates these moments. Our goal was to convey the message that love surpasses grand gestures and thrives in everyday moments that define our lives.

Our Approach

It is believed that love is found in life's simplest moments, often overlooked amidst grand gestures. We aimed to challenge this narrative with our silent film "Saadgi" by capturing the beauty of love in everyday interactions. Through the journey of a couple, we emphasize the significance of small, meaningful gestures in their relationship. The silent format allows for a deeper emotional connection. Ending with the powerful tagline, "We'll deliver the essentials, you deliver the love," the film showcases our commitment to providing quality essentials while celebrating the importance of love in everyday life.
afaqs!
'Saadgi', a silent film by bigbasket, honours the enduring beauty of love
Read More

Key Results

The film was a resounding success and garnered 4.6 million views on YouTube and about 15.5 million views on Instagram. The campaign also won a Silver Sammies for the Best Use Of Long Form Video.

Brief & Insight

Bigbasket wanted to create something unique for their Valentine’s Day campaign. Instead of opting for overt expressions of love, we highlighted the significance of love in everyday life through daily essentials and showcased how bigbasket facilitates these moments. Our goal was to convey the message that love surpasses grand gestures and thrives in everyday moments that define our lives.

Our Approach

It is believed that love is found in life's simplest moments, often overlooked amidst grand gestures. We aimed to challenge this narrative with our silent film "Saadgi" by capturing the beauty of love in everyday interactions. Through the journey of a couple, we emphasize the significance of small, meaningful gestures in their relationship. The silent format allows for a deeper emotional connection. Ending with the powerful tagline, "We'll deliver the essentials, you deliver the love," the film showcases our commitment to providing quality essentials while celebrating the importance of love in everyday life.

Key Results

The film was a resounding success and garnered 4.6 million views on YouTube and about 15.5 million views on Instagram. The campaign also won a Silver Sammies for the Best Use Of Long Form Video.
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