Brief & Insight
During the IPL season Dunzo wanted to hack attention. Given the ever-shrinking attention spans of consumers, a plain message wouldn't have been effective for Dunzo during the IPL.
Dunzo
QR Code
Client
Dunzo
Project
Share
Our Approach
We collaborated on a stunt that broke the internet and set new records. During the IPL finale, viewers were left puzzled when a blank screen interrupted the broadcast. A mysterious QR code then appeared on screens without a brand logo or message, piquing viewers’ curiosities and leading them to scan it, in other words leading them to download the Dunzo app!
Key Results
The result? A mind-boggling 10x increase in app traffic was achieved in just one day.
Traffic spiked 10x in the duration of the QR code campaign and Dunzo's highest order volume day was surpassed by a massive margin.
Brief & Insight
During the IPL season Dunzo wanted to hack attention. Given the ever-shrinking attention spans of consumers, a plain message wouldn't have been effective for Dunzo during the IPL.
Our Approach
We collaborated on a stunt that broke the internet and set new records. During the IPL finale, viewers were left puzzled when a blank screen interrupted the broadcast. A mysterious QR code then appeared on screens without a brand logo or message, piquing viewers’ curiosities and leading them to scan it, in other words leading them to download the Dunzo app!
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Key Results
The result? A mind-boggling 10x increase in app traffic was achieved in just one day.
Traffic spiked 10x in the duration of the QR code campaign and Dunzo's highest order volume day was surpassed by a massive margin.
Brief & Insight
During the IPL season Dunzo wanted to hack attention. Given the ever-shrinking attention spans of consumers, a plain message wouldn't have been effective for Dunzo during the IPL.
Our Approach
We collaborated on a stunt that broke the internet and set new records. During the IPL finale, viewers were left puzzled when a blank screen interrupted the broadcast. A mysterious QR code then appeared on screens without a brand logo or message, piquing viewers’ curiosities and leading them to scan it, in other words leading them to download the Dunzo app!
Key Results
The result? A mind-boggling 10x increase in app traffic was achieved in just one day.
Traffic spiked 10x in the duration of the QR code campaign and Dunzo's highest order volume day was surpassed by a massive margin.
Brief & Insight
During the IPL season Dunzo wanted to hack attention. Given the ever-shrinking attention spans of consumers, a plain message wouldn't have been effective for Dunzo during the IPL.
Our Approach
We collaborated on a stunt that broke the internet and set new records. During the IPL finale, viewers were left puzzled when a blank screen interrupted the broadcast. A mysterious QR code then appeared on screens without a brand logo or message, piquing viewers’ curiosities and leading them to scan it, in other words leading them to download the Dunzo app!
Key Results
The result? A mind-boggling 10x increase in app traffic was achieved in just one day.
Traffic spiked 10x in the duration of the QR code campaign and Dunzo's highest order volume day was surpassed by a massive margin.
Brief & Insight
During the IPL season Dunzo wanted to hack attention. Given the ever-shrinking attention spans of consumers, a plain message wouldn't have been effective for Dunzo during the IPL.
Our Approach
We collaborated on a stunt that broke the internet and set new records. During the IPL finale, viewers were left puzzled when a blank screen interrupted the broadcast. A mysterious QR code then appeared on screens without a brand logo or message, piquing viewers’ curiosities and leading them to scan it, in other words leading them to download the Dunzo app!
Key Results
The result? A mind-boggling 10x increase in app traffic was achieved in just one day.
Traffic spiked 10x in the duration of the QR code campaign and Dunzo's highest order volume day was surpassed by a massive margin.
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