Freefire

Battle In Style

Client

Freefire

Project

Brand Film

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Storytelling

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Film Making

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Production

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Brief & Insight

Free Fire was launching two new characters and they wanted to do so with an explosive campaign. Our insight was a simple and powerful one - Gen Z as a generation has always been faced with unprecedented challenges. No wonder, so many seek to escape reality by diving into the world of games.

Our Approach

We wanted to blur the lines between reality and fantasy by breaking the artificial barrier between life and free fire. In doing so, we wanted to inspire everyone to take on every battle in style - In game or in life. We executed Garena Free Fire’s Battle in Style Campaign with two spectacular high-action TVCs. The films showcase action packed war-like sequences that showcase our technologically forward production capabilities. From action choreography to on-set visual effects and 3D computer graphics, we cover the entire spectrum.

Key Results

Brief & Insight

Free Fire was launching two new characters and they wanted to do so with an explosive campaign. Our insight was a simple and powerful one - Gen Z as a generation has always been faced with unprecedented challenges. No wonder, so many seek to escape reality by diving into the world of games.

Our Approach

We wanted to blur the lines between reality and fantasy by breaking the artificial barrier between life and free fire. In doing so, we wanted to inspire everyone to take on every battle in style - In game or in life. We executed Garena Free Fire’s Battle in Style Campaign with two spectacular high-action TVCs. The films showcase action packed war-like sequences that showcase our technologically forward production capabilities. From action choreography to on-set visual effects and 3D computer graphics, we cover the entire spectrum.

Key Results

Brief & Insight

Free Fire was launching two new characters and they wanted to do so with an explosive campaign. Our insight was a simple and powerful one - Gen Z as a generation has always been faced with unprecedented challenges. No wonder, so many seek to escape reality by diving into the world of games.

Our Approach

We wanted to blur the lines between reality and fantasy by breaking the artificial barrier between life and free fire. In doing so, we wanted to inspire everyone to take on every battle in style - In game or in life. We executed Garena Free Fire’s Battle in Style Campaign with two spectacular high-action TVCs. The films showcase action packed war-like sequences that showcase our technologically forward production capabilities. From action choreography to on-set visual effects and 3D computer graphics, we cover the entire spectrum.

Key Results

Brief & Insight

Free Fire was launching two new characters and they wanted to do so with an explosive campaign. Our insight was a simple and powerful one - Gen Z as a generation has always been faced with unprecedented challenges. No wonder, so many seek to escape reality by diving into the world of games.

Our Approach

We wanted to blur the lines between reality and fantasy by breaking the artificial barrier between life and free fire. In doing so, we wanted to inspire everyone to take on every battle in style - In game or in life. We executed Garena Free Fire’s Battle in Style Campaign with two spectacular high-action TVCs. The films showcase action packed war-like sequences that showcase our technologically forward production capabilities. From action choreography to on-set visual effects and 3D computer graphics, we cover the entire spectrum.

Key Results

Brief & Insight

Free Fire was launching two new characters and they wanted to do so with an explosive campaign. Our insight was a simple and powerful one - Gen Z as a generation has always been faced with unprecedented challenges. No wonder, so many seek to escape reality by diving into the world of games.

Our Approach

We wanted to blur the lines between reality and fantasy by breaking the artificial barrier between life and free fire. In doing so, we wanted to inspire everyone to take on every battle in style - In game or in life. We executed Garena Free Fire’s Battle in Style Campaign with two spectacular high-action TVCs. The films showcase action packed war-like sequences that showcase our technologically forward production capabilities. From action choreography to on-set visual effects and 3D computer graphics, we cover the entire spectrum.

Key Results

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