Empowering Brands with the Power of the Creator Economy.

Imagination

Paper Boat imagination Sketch

May the best idea win! At the heart of our approach is a deep commitment to consumer-centric storytelling. We do not rely on subjective instincts. We are an ideas meritocracy, where the best concepts rise to the top based on genuine consumer reactions. We blend the strategic brilliance of yesteryear traditional advertising with the dynamic, digital-driven storytelling of today. Whether it's a viral reel or an IPL commercial, we give equal importance to both. Additionally, we pride ourselves on crafting the most imaginative ideas that have never been done before. If it’s been done, we won’t do it.

Creation

Paper Boat Creation

Walt Disney coined the term “Imagineer” to blend imagination with engineering. At Humour Me, we embody that spirit. We are both the dreamers who conceive extraordinary ideas, and the engineers who meticulously bring them to life. With our in-house content studios and production teams, every standout piece in our portfolio is crafted from concept to completion by our dedicated experts.

Expression

Paper Boat expression

Business outcomes, not vanity metrics. At Humour Me, our singular focus is driving tangible results for our brands. The media buying landscape is often skewed by incentive structures that prioritise metrics like cost and reach over true business impact. We counter this by combining deep consumer insights with our proprietary planning, analytics and targeting process to ensure each piece of creative work reaches the right audience.

Our Services

We’re here to challenge the status quo when it comes to your marketing.

Brand

Positioning

Film & Audio

Production

Digital Media Planning

& Distribution

Social Media Management

& Production

Packaging & Brand

Identity Design

Print & Out-Of-Home

(OOH) Advertising

Connect

Our Values

Effectiveness Not Awards

For too long has the advertising & marketing world been driven by baseless slogans that shout “award-winning work produces the best business results”. We are not driven by vanity metrics or chasing trophies that adorn our walls, we are driven by one thing alone - our creative work helping you generate the best business outcomes for your brand.

Doing What’s Right For Your Brand

Even when you don’t agree, we’re driven by doing what’s right for your brand, category, product, service, or your customers. We’re brutally honest with our brand partners. Whether it’s the quality of your current advertising or us leveling up with you about missing a potential deadline (which we will try our best to never do), we will never lie to you!

Relevancy Not Subjectivity

Let’s face it, most of our advertising and marketing decisions are based on pure subjectivity. There were probably a hundred good ideas like Nike’s “Just Do It” or Mastercard’s “Priceless” that were rejected, because two people at the top didn’t like them. We’re driven by relevancy and not our subjective worldview of quality. It’s time to put your brand’s customers first so that true consumer insights that drive business results flourish. May the best story win!

Creating The Best

Whether it’s a piece of copy for an email, a design for your brand identity, or just one note in the music score of your brand film that will make all the difference, we’re relentless, self-critical to a fault, and obsessed with anything that comes out of our agency.