YPO

Takhte Dilli

Client
YPO
Project
Brand Awareness
•
2D Animation
•
Share
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Brief & Insight

The Young Presidents’ Organisation (YPO) is a network of the most successful entrepreneurs in India and every year they host an event featuring talks by fellow entrepreneurs, performances by the top artists in the country, and various social activities. When the annual YPO conference was held in Delhi, organised by the Dalmia Group, we were asked to give the event a theme that was both exciting and relevant to the region. The key requirement was to create an event that would encourage YPO members to sign up for it, and subsequently provide an entertaining and immersive experience.

Our Approach

With this project we faced two key challenges – making Delhi seem like a travel destination (most YPO members frequently visited Delhi for work and therefore would not be as excited about this location as a travel destination) and positioning Delhi in a way that did not seem like a gimmick. The current perception about Delhi is less than ideal; people often complain about the pollution, traffic and more. However, Delhi’s history tells a different story. The more you delve into it, the more fantastical it seems, full of spellbinding stories of powerful dynasties. This is what we chose to focus on – the pride, power, and prestige of Delhi. Delhi has always been the centre of India’s power. Anyone who wished to rule over India would strive to claim the throne of Delhi. And with the most powerful people in the country all gathering there, the name Takht-e-Dilli (Throne of Delhi) was a perfect fit for the even. With this theme, we connected the past, present and future. To gamify this experience, we chose eight dynasties that had once ruled Delhi and created profiles for each of them (personality traits, famous rulers, monuments, food, etc.). YPO members registering for the event would be sorted into a dynasty through a small personality test. We then conceptualised activities that would involve friendly competition among the dynasties, positioning the overall event as a salute to the legacy of Delhi and a tribute to those carrying it forward.

Key Results

This became one of the most memorable events for YPO, driving high levels of engagement amongst the young leader community. It was the only event where YPO got its members to engage with each other prior to the event days.

Brief & Insight

The Young Presidents’ Organisation (YPO) is a network of the most successful entrepreneurs in India and every year they host an event featuring talks by fellow entrepreneurs, performances by the top artists in the country, and various social activities. When the annual YPO conference was held in Delhi, organised by the Dalmia Group, we were asked to give the event a theme that was both exciting and relevant to the region. The key requirement was to create an event that would encourage YPO members to sign up for it, and subsequently provide an entertaining and immersive experience.

Our Approach

With this project we faced two key challenges – making Delhi seem like a travel destination (most YPO members frequently visited Delhi for work and therefore would not be as excited about this location as a travel destination) and positioning Delhi in a way that did not seem like a gimmick. The current perception about Delhi is less than ideal; people often complain about the pollution, traffic and more. However, Delhi’s history tells a different story. The more you delve into it, the more fantastical it seems, full of spellbinding stories of powerful dynasties. This is what we chose to focus on – the pride, power, and prestige of Delhi. Delhi has always been the centre of India’s power. Anyone who wished to rule over India would strive to claim the throne of Delhi. And with the most powerful people in the country all gathering there, the name Takht-e-Dilli (Throne of Delhi) was a perfect fit for the even. With this theme, we connected the past, present and future. To gamify this experience, we chose eight dynasties that had once ruled Delhi and created profiles for each of them (personality traits, famous rulers, monuments, food, etc.). YPO members registering for the event would be sorted into a dynasty through a small personality test. We then conceptualised activities that would involve friendly competition among the dynasties, positioning the overall event as a salute to the legacy of Delhi and a tribute to those carrying it forward.
Read More

Key Results

This became one of the most memorable events for YPO, driving high levels of engagement amongst the young leader community. It was the only event where YPO got its members to engage with each other prior to the event days.

Brief & Insight

The Young Presidents’ Organisation (YPO) is a network of the most successful entrepreneurs in India and every year they host an event featuring talks by fellow entrepreneurs, performances by the top artists in the country, and various social activities. When the annual YPO conference was held in Delhi, organised by the Dalmia Group, we were asked to give the event a theme that was both exciting and relevant to the region. The key requirement was to create an event that would encourage YPO members to sign up for it, and subsequently provide an entertaining and immersive experience.

Our Approach

With this project we faced two key challenges – making Delhi seem like a travel destination (most YPO members frequently visited Delhi for work and therefore would not be as excited about this location as a travel destination) and positioning Delhi in a way that did not seem like a gimmick. The current perception about Delhi is less than ideal; people often complain about the pollution, traffic and more. However, Delhi’s history tells a different story. The more you delve into it, the more fantastical it seems, full of spellbinding stories of powerful dynasties. This is what we chose to focus on – the pride, power, and prestige of Delhi. Delhi has always been the centre of India’s power. Anyone who wished to rule over India would strive to claim the throne of Delhi. And with the most powerful people in the country all gathering there, the name Takht-e-Dilli (Throne of Delhi) was a perfect fit for the even. With this theme, we connected the past, present and future. To gamify this experience, we chose eight dynasties that had once ruled Delhi and created profiles for each of them (personality traits, famous rulers, monuments, food, etc.). YPO members registering for the event would be sorted into a dynasty through a small personality test. We then conceptualised activities that would involve friendly competition among the dynasties, positioning the overall event as a salute to the legacy of Delhi and a tribute to those carrying it forward.

Key Results

This became one of the most memorable events for YPO, driving high levels of engagement amongst the young leader community. It was the only event where YPO got its members to engage with each other prior to the event days.

Brief & Insight

The Young Presidents’ Organisation (YPO) is a network of the most successful entrepreneurs in India and every year they host an event featuring talks by fellow entrepreneurs, performances by the top artists in the country, and various social activities. When the annual YPO conference was held in Delhi, organised by the Dalmia Group, we were asked to give the event a theme that was both exciting and relevant to the region. The key requirement was to create an event that would encourage YPO members to sign up for it, and subsequently provide an entertaining and immersive experience.

Our Approach

With this project we faced two key challenges – making Delhi seem like a travel destination (most YPO members frequently visited Delhi for work and therefore would not be as excited about this location as a travel destination) and positioning Delhi in a way that did not seem like a gimmick. The current perception about Delhi is less than ideal; people often complain about the pollution, traffic and more. However, Delhi’s history tells a different story. The more you delve into it, the more fantastical it seems, full of spellbinding stories of powerful dynasties. This is what we chose to focus on – the pride, power, and prestige of Delhi. Delhi has always been the centre of India’s power. Anyone who wished to rule over India would strive to claim the throne of Delhi. And with the most powerful people in the country all gathering there, the name Takht-e-Dilli (Throne of Delhi) was a perfect fit for the even. With this theme, we connected the past, present and future. To gamify this experience, we chose eight dynasties that had once ruled Delhi and created profiles for each of them (personality traits, famous rulers, monuments, food, etc.). YPO members registering for the event would be sorted into a dynasty through a small personality test. We then conceptualised activities that would involve friendly competition among the dynasties, positioning the overall event as a salute to the legacy of Delhi and a tribute to those carrying it forward.
Read More

Key Results

This became one of the most memorable events for YPO, driving high levels of engagement amongst the young leader community. It was the only event where YPO got its members to engage with each other prior to the event days.

Brief & Insight

The Young Presidents’ Organisation (YPO) is a network of the most successful entrepreneurs in India and every year they host an event featuring talks by fellow entrepreneurs, performances by the top artists in the country, and various social activities. When the annual YPO conference was held in Delhi, organised by the Dalmia Group, we were asked to give the event a theme that was both exciting and relevant to the region. The key requirement was to create an event that would encourage YPO members to sign up for it, and subsequently provide an entertaining and immersive experience.

Our Approach

With this project we faced two key challenges – making Delhi seem like a travel destination (most YPO members frequently visited Delhi for work and therefore would not be as excited about this location as a travel destination) and positioning Delhi in a way that did not seem like a gimmick. The current perception about Delhi is less than ideal; people often complain about the pollution, traffic and more. However, Delhi’s history tells a different story. The more you delve into it, the more fantastical it seems, full of spellbinding stories of powerful dynasties. This is what we chose to focus on – the pride, power, and prestige of Delhi. Delhi has always been the centre of India’s power. Anyone who wished to rule over India would strive to claim the throne of Delhi. And with the most powerful people in the country all gathering there, the name Takht-e-Dilli (Throne of Delhi) was a perfect fit for the even. With this theme, we connected the past, present and future. To gamify this experience, we chose eight dynasties that had once ruled Delhi and created profiles for each of them (personality traits, famous rulers, monuments, food, etc.). YPO members registering for the event would be sorted into a dynasty through a small personality test. We then conceptualised activities that would involve friendly competition among the dynasties, positioning the overall event as a salute to the legacy of Delhi and a tribute to those carrying it forward.

Key Results

This became one of the most memorable events for YPO, driving high levels of engagement amongst the young leader community. It was the only event where YPO got its members to engage with each other prior to the event days.
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