Paperboat

Rizwan

Client

Paperboat

Project

Brand Positioning

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Storytelling

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Animation Film

•

Share

Brief & Insight

Paper Boat’s goal was to create a communication piece that would capture their personality as a brand, and generate high recall and engagement among their consumers. Paper Boat’s brand identity is grounded in nostalgia. We wanted to tell a story that captured their personality as a brand while also emphasizing how they connect memories with senses.

Our Approach

We called the story called ‘Rizwan’, told by an old man, about a memory from his childhood. The film used 2D animation and live action to create a sense of time and showcase the world as young Rizwan saw it, in all its magic. The film ends with a twist where we learn that Rizwan is blind and that the world he lived in was built out of his imagination. This film was accompanied by an original music score.

Key Results

In less than two weeks, we had over Million views on YouTube, and 3500 shares on Facebook, with a massive positive response from viewers. In fact, Google even did a case study on our campaign, because it had the lowest cost per view rate in the history of YouTube advertising. Rizwan was the most watched ad on YouTube in May 2016, according to Afaqs, and was one of Adage’s top three ads of the week when it was released. It also won multiple international awards and a silver Adobe Foxglove award.

Brief & Insight

Paper Boat’s goal was to create a communication piece that would capture their personality as a brand, and generate high recall and engagement among their consumers. Paper Boat’s brand identity is grounded in nostalgia. We wanted to tell a story that captured their personality as a brand while also emphasizing how they connect memories with senses.

Our Approach

We called the story called ‘Rizwan’, told by an old man, about a memory from his childhood. The film used 2D animation and live action to create a sense of time and showcase the world as young Rizwan saw it, in all its magic. The film ends with a twist where we learn that Rizwan is blind and that the world he lived in was built out of his imagination. This film was accompanied by an original music score.

Key Results

In less than two weeks, we had over Million views on YouTube, and 3500 shares on Facebook, with a massive positive response from viewers. In fact, Google even did a case study on our campaign, because it had the lowest cost per view rate in the history of YouTube advertising. Rizwan was the most watched ad on YouTube in May 2016, according to Afaqs, and was one of Adage’s top three ads of the week when it was released. It also won multiple international awards and a silver Adobe Foxglove award.

Brief & Insight

Paper Boat’s goal was to create a communication piece that would capture their personality as a brand, and generate high recall and engagement among their consumers. Paper Boat’s brand identity is grounded in nostalgia. We wanted to tell a story that captured their personality as a brand while also emphasizing how they connect memories with senses.

Our Approach

We called the story called ‘Rizwan’, told by an old man, about a memory from his childhood. The film used 2D animation and live action to create a sense of time and showcase the world as young Rizwan saw it, in all its magic. The film ends with a twist where we learn that Rizwan is blind and that the world he lived in was built out of his imagination. This film was accompanied by an original music score.

Key Results

In less than two weeks, we had over Million views on YouTube, and 3500 shares on Facebook, with a massive positive response from viewers. In fact, Google even did a case study on our campaign, because it had the lowest cost per view rate in the history of YouTube advertising. Rizwan was the most watched ad on YouTube in May 2016, according to Afaqs, and was one of Adage’s top three ads of the week when it was released. It also won multiple international awards and a silver Adobe Foxglove award.

Brief & Insight

Paper Boat’s goal was to create a communication piece that would capture their personality as a brand, and generate high recall and engagement among their consumers. Paper Boat’s brand identity is grounded in nostalgia. We wanted to tell a story that captured their personality as a brand while also emphasizing how they connect memories with senses.

Our Approach

We called the story called ‘Rizwan’, told by an old man, about a memory from his childhood. The film used 2D animation and live action to create a sense of time and showcase the world as young Rizwan saw it, in all its magic. The film ends with a twist where we learn that Rizwan is blind and that the world he lived in was built out of his imagination. This film was accompanied by an original music score.

Key Results

In less than two weeks, we had over Million views on YouTube, and 3500 shares on Facebook, with a massive positive response from viewers. In fact, Google even did a case study on our campaign, because it had the lowest cost per view rate in the history of YouTube advertising. Rizwan was the most watched ad on YouTube in May 2016, according to Afaqs, and was one of Adage’s top three ads of the week when it was released. It also won multiple international awards and a silver Adobe Foxglove award.

Brief & Insight

Paper Boat’s goal was to create a communication piece that would capture their personality as a brand, and generate high recall and engagement among their consumers. Paper Boat’s brand identity is grounded in nostalgia. We wanted to tell a story that captured their personality as a brand while also emphasizing how they connect memories with senses.

Our Approach

We called the story called ‘Rizwan’, told by an old man, about a memory from his childhood. The film used 2D animation and live action to create a sense of time and showcase the world as young Rizwan saw it, in all its magic. The film ends with a twist where we learn that Rizwan is blind and that the world he lived in was built out of his imagination. This film was accompanied by an original music score.

Key Results

In less than two weeks, we had over Million views on YouTube, and 3500 shares on Facebook, with a massive positive response from viewers. In fact, Google even did a case study on our campaign, because it had the lowest cost per view rate in the history of YouTube advertising. Rizwan was the most watched ad on YouTube in May 2016, according to Afaqs, and was one of Adage’s top three ads of the week when it was released. It also won multiple international awards and a silver Adobe Foxglove award.

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