Brief & Insight
For their first national brand campaign, Heads Up For Tails (HUFT) wanted to spread awareness about themselves. They also wanted to introduce their key philosophy in a way that was memorable and clear.
Heads Up For Tails
For Family
Client
Heads Up For Tails
Project
Share
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Our Approach
HUFT’s core belief is that pets are family and deserve the same quality of care as any other family member. However, since the aim of this campaign was to cement this positioning among broader audiences who may not necessarily share this outlook, it was important to package this message in a way that did not alienate them. We therefore captured a montage of heartwarming moments that every pet owner could relate to in the form of a music video. We concluded the video with a tagline - no matter how we see them, our pets always see us as nothing but family. This tagline seamlessly led to the brand’s core belief, providing a fresh perspective to viewers.
Key Results
The campaign received an overwhelmingly positive response, with audiences sharing the film, and commenting on the bonds they have with their pets. Based on a powerful insight, the tagline 'For Family' single-handedly shaped the brand's identity and remains a part of their core communication to date.
Brief & Insight
For their first national brand campaign, Heads Up For Tails (HUFT) wanted to spread awareness about themselves. They also wanted to introduce their key philosophy in a way that was memorable and clear.
Our Approach
HUFT’s core belief is that pets are family and deserve the same quality of care as any other family member. However, since the aim of this campaign was to cement this positioning among broader audiences who may not necessarily share this outlook, it was important to package this message in a way that did not alienate them. We therefore captured a montage of heartwarming moments that every pet owner could relate to in the form of a music video. We concluded the video with a tagline - no matter how we see them, our pets always see us as nothing but family. This tagline seamlessly led to the brand’s core belief, providing a fresh perspective to viewers.
.avif)
Key Results
The campaign received an overwhelmingly positive response, with audiences sharing the film, and commenting on the bonds they have with their pets. Based on a powerful insight, the tagline 'For Family' single-handedly shaped the brand's identity and remains a part of their core communication to date.
Brief & Insight
For their first national brand campaign, Heads Up For Tails (HUFT) wanted to spread awareness about themselves. They also wanted to introduce their key philosophy in a way that was memorable and clear.
Our Approach
HUFT’s core belief is that pets are family and deserve the same quality of care as any other family member. However, since the aim of this campaign was to cement this positioning among broader audiences who may not necessarily share this outlook, it was important to package this message in a way that did not alienate them. We therefore captured a montage of heartwarming moments that every pet owner could relate to in the form of a music video. We concluded the video with a tagline - no matter how we see them, our pets always see us as nothing but family. This tagline seamlessly led to the brand’s core belief, providing a fresh perspective to viewers.
Key Results
The campaign received an overwhelmingly positive response, with audiences sharing the film, and commenting on the bonds they have with their pets. Based on a powerful insight, the tagline 'For Family' single-handedly shaped the brand's identity and remains a part of their core communication to date.
Brief & Insight
For their first national brand campaign, Heads Up For Tails (HUFT) wanted to spread awareness about themselves. They also wanted to introduce their key philosophy in a way that was memorable and clear.
Our Approach
HUFT’s core belief is that pets are family and deserve the same quality of care as any other family member. However, since the aim of this campaign was to cement this positioning among broader audiences who may not necessarily share this outlook, it was important to package this message in a way that did not alienate them. We therefore captured a montage of heartwarming moments that every pet owner could relate to in the form of a music video. We concluded the video with a tagline - no matter how we see them, our pets always see us as nothing but family. This tagline seamlessly led to the brand’s core belief, providing a fresh perspective to viewers.
Key Results
The campaign received an overwhelmingly positive response, with audiences sharing the film, and commenting on the bonds they have with their pets. Based on a powerful insight, the tagline 'For Family' single-handedly shaped the brand's identity and remains a part of their core communication to date.
Brief & Insight
For their first national brand campaign, Heads Up For Tails (HUFT) wanted to spread awareness about themselves. They also wanted to introduce their key philosophy in a way that was memorable and clear.
Our Approach
HUFT’s core belief is that pets are family and deserve the same quality of care as any other family member. However, since the aim of this campaign was to cement this positioning among broader audiences who may not necessarily share this outlook, it was important to package this message in a way that did not alienate them. We therefore captured a montage of heartwarming moments that every pet owner could relate to in the form of a music video. We concluded the video with a tagline - no matter how we see them, our pets always see us as nothing but family. This tagline seamlessly led to the brand’s core belief, providing a fresh perspective to viewers.
Key Results
The campaign received an overwhelmingly positive response, with audiences sharing the film, and commenting on the bonds they have with their pets. Based on a powerful insight, the tagline 'For Family' single-handedly shaped the brand's identity and remains a part of their core communication to date.
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