Brief & Insight
To commemorate Free Fire's 4th anniversary, they wished to create a campaign that celebrates the players and their spirit of survival. The "Sab Khiladi" video a testament to the survival spirit that resides in every player.
Free Fire
Sab Khiladi
Client
Free Fire
Project
Share
.avif)
Our Approach
We took inspiration from the rising underground hip-hop scene. We focused on Dharavi, a place where every day is a fight for survival, and aimed to make our video relatable to the youth living there. Their daily challenges mirror the survival spirit of Free Fire. We transformed the Free Fire map to look like Dharavi using vibrant 2D animation. This approach blended the gritty environment of Dharavi with the fast-paced action of Free Fire, resulting in a visually engaging music video. We wanted to connect the game's themes with the reality of Dharavi's residents, creating a story that honours both the game and its players.
Key Results
The video garnered over 3M views and innumerable shares on YouTube.
Brief & Insight
To commemorate Free Fire's 4th anniversary, they wished to create a campaign that celebrates the players and their spirit of survival. The "Sab Khiladi" video a testament to the survival spirit that resides in every player.
Our Approach
We took inspiration from the rising underground hip-hop scene. We focused on Dharavi, a place where every day is a fight for survival, and aimed to make our video relatable to the youth living there. Their daily challenges mirror the survival spirit of Free Fire. We transformed the Free Fire map to look like Dharavi using vibrant 2D animation. This approach blended the gritty environment of Dharavi with the fast-paced action of Free Fire, resulting in a visually engaging music video. We wanted to connect the game's themes with the reality of Dharavi's residents, creating a story that honours both the game and its players.
.avif)
Key Results
The video garnered over 3M views and innumerable shares on YouTube.
Brief & Insight
To commemorate Free Fire's 4th anniversary, they wished to create a campaign that celebrates the players and their spirit of survival. The "Sab Khiladi" video a testament to the survival spirit that resides in every player.
Our Approach
We took inspiration from the rising underground hip-hop scene. We focused on Dharavi, a place where every day is a fight for survival, and aimed to make our video relatable to the youth living there. Their daily challenges mirror the survival spirit of Free Fire. We transformed the Free Fire map to look like Dharavi using vibrant 2D animation. This approach blended the gritty environment of Dharavi with the fast-paced action of Free Fire, resulting in a visually engaging music video. We wanted to connect the game's themes with the reality of Dharavi's residents, creating a story that honours both the game and its players.
Key Results
The video garnered over 3M views and innumerable shares on YouTube.
Brief & Insight
To commemorate Free Fire's 4th anniversary, they wished to create a campaign that celebrates the players and their spirit of survival. The "Sab Khiladi" video a testament to the survival spirit that resides in every player.
Our Approach
We took inspiration from the rising underground hip-hop scene. We focused on Dharavi, a place where every day is a fight for survival, and aimed to make our video relatable to the youth living there. Their daily challenges mirror the survival spirit of Free Fire. We transformed the Free Fire map to look like Dharavi using vibrant 2D animation. This approach blended the gritty environment of Dharavi with the fast-paced action of Free Fire, resulting in a visually engaging music video. We wanted to connect the game's themes with the reality of Dharavi's residents, creating a story that honours both the game and its players.
Key Results
The video garnered over 3M views and innumerable shares on YouTube.
Brief & Insight
To commemorate Free Fire's 4th anniversary, they wished to create a campaign that celebrates the players and their spirit of survival. The "Sab Khiladi" video a testament to the survival spirit that resides in every player.
Our Approach
We took inspiration from the rising underground hip-hop scene. We focused on Dharavi, a place where every day is a fight for survival, and aimed to make our video relatable to the youth living there. Their daily challenges mirror the survival spirit of Free Fire. We transformed the Free Fire map to look like Dharavi using vibrant 2D animation. This approach blended the gritty environment of Dharavi with the fast-paced action of Free Fire, resulting in a visually engaging music video. We wanted to connect the game's themes with the reality of Dharavi's residents, creating a story that honours both the game and its players.
Key Results
The video garnered over 3M views and innumerable shares on YouTube.
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