1 Finance

Guggi AKA Harjot

Client

1 Finance

Project

Film Making

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Brand Positioning

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Brief & Insight

In a world full of financial advisors who are driven by commissions, 1Finance is defying the norm by democratising financial advice and eliminating this commission-led model. To highlight this, we personified honesty and trust in the character of Guggi.

Our Approach

In this heartwarming piece, “One With Your Interests”, we brought forth Guggi, the financial guardian who helped transform the landscape, by showing us a better way towards a brighter financial future. Guggi's honest message resonated deeply with viewers, offering a glimmer of hope.

Key Results

The video received a whopping 12 Mn views on YouTube and also 10 Mn Spotify impressions. Eminent personalities like Mr. Boman Irani and Ranveer Allahbadia also took to social media to praise this ground-breaking campaign.

Brief & Insight

In a world full of financial advisors who are driven by commissions, 1Finance is defying the norm by democratising financial advice and eliminating this commission-led model. To highlight this, we personified honesty and trust in the character of Guggi.

Our Approach

In this heartwarming piece, “One With Your Interests”, we brought forth Guggi, the financial guardian who helped transform the landscape, by showing us a better way towards a brighter financial future. Guggi's honest message resonated deeply with viewers, offering a glimmer of hope.

Key Results

The video received a whopping 12 Mn views on YouTube and also 10 Mn Spotify impressions. Eminent personalities like Mr. Boman Irani and Ranveer Allahbadia also took to social media to praise this ground-breaking campaign.

Brief & Insight

In a world full of financial advisors who are driven by commissions, 1Finance is defying the norm by democratising financial advice and eliminating this commission-led model. To highlight this, we personified honesty and trust in the character of Guggi.

Our Approach

In this heartwarming piece, “One With Your Interests”, we brought forth Guggi, the financial guardian who helped transform the landscape, by showing us a better way towards a brighter financial future. Guggi's honest message resonated deeply with viewers, offering a glimmer of hope.

Key Results

The video received a whopping 12 Mn views on YouTube and also 10 Mn Spotify impressions. Eminent personalities like Mr. Boman Irani and Ranveer Allahbadia also took to social media to praise this ground-breaking campaign.

Brief & Insight

In a world full of financial advisors who are driven by commissions, 1Finance is defying the norm by democratising financial advice and eliminating this commission-led model. To highlight this, we personified honesty and trust in the character of Guggi.

Our Approach

In this heartwarming piece, “One With Your Interests”, we brought forth Guggi, the financial guardian who helped transform the landscape, by showing us a better way towards a brighter financial future. Guggi's honest message resonated deeply with viewers, offering a glimmer of hope.

Key Results

The video received a whopping 12 Mn views on YouTube and also 10 Mn Spotify impressions. Eminent personalities like Mr. Boman Irani and Ranveer Allahbadia also took to social media to praise this ground-breaking campaign.

Brief & Insight

In a world full of financial advisors who are driven by commissions, 1Finance is defying the norm by democratising financial advice and eliminating this commission-led model. To highlight this, we personified honesty and trust in the character of Guggi.

Our Approach

In this heartwarming piece, “One With Your Interests”, we brought forth Guggi, the financial guardian who helped transform the landscape, by showing us a better way towards a brighter financial future. Guggi's honest message resonated deeply with viewers, offering a glimmer of hope.

Key Results

The video received a whopping 12 Mn views on YouTube and also 10 Mn Spotify impressions. Eminent personalities like Mr. Boman Irani and Ranveer Allahbadia also took to social media to praise this ground-breaking campaign.

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