Tata 1mg

Grandmaster Series

Client

Tata 1mg

Project

Documentary

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Brief & Insight

The institution of medicine and healthcare is shrouded today, in a cloud of doubt. With healthcare becoming more expensive, an epidemic of distrust is spreading across the nation. 1mg wanted to create a campaign that highlighted their value system, not by positioning themselves as a superior brand, but by uplifting the medical community as a whole.

Our Approach

Instead of taking a pedantic route and educating audiences about 1mg, we decided to create a series of documentary shorts that featured those who embodied the brand’s vision – true guardians of the Hippocratic Oath, who remained dedicated to serving their patients with honesty, integrity, and transparency, well after retirement. Their work is a testament to the fact that many doctors are genuinely putting their patients first. This series followed the work and lifestyles of these grandmasters, whose ages ranged from 85 to 102.

Key Results

This series was shared over 1700 times and solidified 1mg’s positioning among consumers.

Brief & Insight

The institution of medicine and healthcare is shrouded today, in a cloud of doubt. With healthcare becoming more expensive, an epidemic of distrust is spreading across the nation. 1mg wanted to create a campaign that highlighted their value system, not by positioning themselves as a superior brand, but by uplifting the medical community as a whole.

Our Approach

Instead of taking a pedantic route and educating audiences about 1mg, we decided to create a series of documentary shorts that featured those who embodied the brand’s vision – true guardians of the Hippocratic Oath, who remained dedicated to serving their patients with honesty, integrity, and transparency, well after retirement. Their work is a testament to the fact that many doctors are genuinely putting their patients first. This series followed the work and lifestyles of these grandmasters, whose ages ranged from 85 to 102.

Key Results

This series was shared over 1700 times and solidified 1mg’s positioning among consumers.

Brief & Insight

The institution of medicine and healthcare is shrouded today, in a cloud of doubt. With healthcare becoming more expensive, an epidemic of distrust is spreading across the nation. 1mg wanted to create a campaign that highlighted their value system, not by positioning themselves as a superior brand, but by uplifting the medical community as a whole.

Our Approach

Instead of taking a pedantic route and educating audiences about 1mg, we decided to create a series of documentary shorts that featured those who embodied the brand’s vision – true guardians of the Hippocratic Oath, who remained dedicated to serving their patients with honesty, integrity, and transparency, well after retirement. Their work is a testament to the fact that many doctors are genuinely putting their patients first. This series followed the work and lifestyles of these grandmasters, whose ages ranged from 85 to 102.

Key Results

This series was shared over 1700 times and solidified 1mg’s positioning among consumers.

Brief & Insight

The institution of medicine and healthcare is shrouded today, in a cloud of doubt. With healthcare becoming more expensive, an epidemic of distrust is spreading across the nation. 1mg wanted to create a campaign that highlighted their value system, not by positioning themselves as a superior brand, but by uplifting the medical community as a whole.

Our Approach

Instead of taking a pedantic route and educating audiences about 1mg, we decided to create a series of documentary shorts that featured those who embodied the brand’s vision – true guardians of the Hippocratic Oath, who remained dedicated to serving their patients with honesty, integrity, and transparency, well after retirement. Their work is a testament to the fact that many doctors are genuinely putting their patients first. This series followed the work and lifestyles of these grandmasters, whose ages ranged from 85 to 102.

Key Results

This series was shared over 1700 times and solidified 1mg’s positioning among consumers.

Brief & Insight

The institution of medicine and healthcare is shrouded today, in a cloud of doubt. With healthcare becoming more expensive, an epidemic of distrust is spreading across the nation. 1mg wanted to create a campaign that highlighted their value system, not by positioning themselves as a superior brand, but by uplifting the medical community as a whole.

Our Approach

Instead of taking a pedantic route and educating audiences about 1mg, we decided to create a series of documentary shorts that featured those who embodied the brand’s vision – true guardians of the Hippocratic Oath, who remained dedicated to serving their patients with honesty, integrity, and transparency, well after retirement. Their work is a testament to the fact that many doctors are genuinely putting their patients first. This series followed the work and lifestyles of these grandmasters, whose ages ranged from 85 to 102.

Key Results

This series was shared over 1700 times and solidified 1mg’s positioning among consumers.

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