Arctic Fox

CarryMinati vs. Arctic Fox

Client

Arctic Fox

Project

Brand Film

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Storytelling

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Film Making

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Production

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Brief & Insight

Arctic Fox wanted to create a bold, new-age brand campaign to reach out to a younger audience. So we roped in Carry Minati - one of India’s leading Youtubers - as our brand ambassador, and asked him to do what he does the best - roast the brand. And the internet loved it!

Our Approach

We developed a film that takes a dig at the entire advertising industry. We featured Carry Minati and leveraged his style of humour and satire. The film opens with Carry Minnati featuring in an Artic Fox ad film and in a completely unexpected twist, he goes on a rant about the advertising industry.

Key Results

The film was very well received and was #2 on YouTube garnering over 15 Mn views with 30K comments and also won a Silver Play Button and a Global Webby Honoree!

Brief & Insight

Arctic Fox wanted to create a bold, new-age brand campaign to reach out to a younger audience. So we roped in Carry Minati - one of India’s leading Youtubers - as our brand ambassador, and asked him to do what he does the best - roast the brand. And the internet loved it!

Our Approach

We developed a film that takes a dig at the entire advertising industry. We featured Carry Minati and leveraged his style of humour and satire. The film opens with Carry Minnati featuring in an Artic Fox ad film and in a completely unexpected twist, he goes on a rant about the advertising industry.

Brand Equity

Arctic Fox ropes in Carry Minati as brand ambassador

Key Results

The film was very well received and was #2 on YouTube garnering over 15 Mn views with 30K comments and also won a Silver Play Button and a Global Webby Honoree!

Brief & Insight

Arctic Fox wanted to create a bold, new-age brand campaign to reach out to a younger audience. So we roped in Carry Minati - one of India’s leading Youtubers - as our brand ambassador, and asked him to do what he does the best - roast the brand. And the internet loved it!

Our Approach

We developed a film that takes a dig at the entire advertising industry. We featured Carry Minati and leveraged his style of humour and satire. The film opens with Carry Minnati featuring in an Artic Fox ad film and in a completely unexpected twist, he goes on a rant about the advertising industry.

Key Results

The film was very well received and was #2 on YouTube garnering over 15 Mn views with 30K comments and also won a Silver Play Button and a Global Webby Honoree!

Brief & Insight

Arctic Fox wanted to create a bold, new-age brand campaign to reach out to a younger audience. So we roped in Carry Minati - one of India’s leading Youtubers - as our brand ambassador, and asked him to do what he does the best - roast the brand. And the internet loved it!

Our Approach

We developed a film that takes a dig at the entire advertising industry. We featured Carry Minati and leveraged his style of humour and satire. The film opens with Carry Minnati featuring in an Artic Fox ad film and in a completely unexpected twist, he goes on a rant about the advertising industry.

Brand Equity

Arctic Fox ropes in Carry Minati as brand ambassador

Key Results

The film was very well received and was #2 on YouTube garnering over 15 Mn views with 30K comments and also won a Silver Play Button and a Global Webby Honoree!

Brief & Insight

Arctic Fox wanted to create a bold, new-age brand campaign to reach out to a younger audience. So we roped in Carry Minati - one of India’s leading Youtubers - as our brand ambassador, and asked him to do what he does the best - roast the brand. And the internet loved it!

Our Approach

We developed a film that takes a dig at the entire advertising industry. We featured Carry Minati and leveraged his style of humour and satire. The film opens with Carry Minnati featuring in an Artic Fox ad film and in a completely unexpected twist, he goes on a rant about the advertising industry.

Key Results

The film was very well received and was #2 on YouTube garnering over 15 Mn views with 30K comments and also won a Silver Play Button and a Global Webby Honoree!

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