Brief & Insight
On the occasion of Rakshabandhan, bigbasket wanted to promote its range of Rakhi offerings through a series of performance-based DVCs.
bigbasket
Rakhi Campaign
Client
bigbasket
Project
Share
Our Approach
We created two heartwarming films to capture the various facets of a modern-day brother-sister relationship. Meethe mein kya hai and Long Distance Rakhi were developed around a very potent insight that resonated across age groups - from Rakhis to gifts to sweets, everyone wants to have it their way, even on Rakshabandhan. While Meethe mein kya hai was a cute story of a kid brother wanting to skip traditional sweets for his favourite chocolates, Long Distance Rakhi was a beautiful reminder of how bigbasket can bring siblings closer despite the miles that separate them. This campaign was a sweet spot between tactical promotion and storytelling that truly struck a chord.
Key Results
While the films garnered a total of 3.3M views (Meethe Mein Kya Hai - 1.6M and Long Distance Rakhi - 1.7M), the campaign also gave a positive boost to the brand’s Rakhi sales during the festive season of Rakshabandhan.
Brief & Insight
On the occasion of Rakshabandhan, bigbasket wanted to promote its range of Rakhi offerings through a series of performance-based DVCs.
Our Approach
We created two heartwarming films to capture the various facets of a modern-day brother-sister relationship. Meethe mein kya hai and Long Distance Rakhi were developed around a very potent insight that resonated across age groups - from Rakhis to gifts to sweets, everyone wants to have it their way, even on Rakshabandhan. While Meethe mein kya hai was a cute story of a kid brother wanting to skip traditional sweets for his favourite chocolates, Long Distance Rakhi was a beautiful reminder of how bigbasket can bring siblings closer despite the miles that separate them. This campaign was a sweet spot between tactical promotion and storytelling that truly struck a chord.
.avif)
Key Results
While the films garnered a total of 3.3M views (Meethe Mein Kya Hai - 1.6M and Long Distance Rakhi - 1.7M), the campaign also gave a positive boost to the brand’s Rakhi sales during the festive season of Rakshabandhan.
Brief & Insight
On the occasion of Rakshabandhan, bigbasket wanted to promote its range of Rakhi offerings through a series of performance-based DVCs.
Our Approach
We created two heartwarming films to capture the various facets of a modern-day brother-sister relationship. Meethe mein kya hai and Long Distance Rakhi were developed around a very potent insight that resonated across age groups - from Rakhis to gifts to sweets, everyone wants to have it their way, even on Rakshabandhan. While Meethe mein kya hai was a cute story of a kid brother wanting to skip traditional sweets for his favourite chocolates, Long Distance Rakhi was a beautiful reminder of how bigbasket can bring siblings closer despite the miles that separate them. This campaign was a sweet spot between tactical promotion and storytelling that truly struck a chord.
Key Results
While the films garnered a total of 3.3M views (Meethe Mein Kya Hai - 1.6M and Long Distance Rakhi - 1.7M), the campaign also gave a positive boost to the brand’s Rakhi sales during the festive season of Rakshabandhan.
Brief & Insight
On the occasion of Rakshabandhan, bigbasket wanted to promote its range of Rakhi offerings through a series of performance-based DVCs.
Our Approach
We created two heartwarming films to capture the various facets of a modern-day brother-sister relationship. Meethe mein kya hai and Long Distance Rakhi were developed around a very potent insight that resonated across age groups - from Rakhis to gifts to sweets, everyone wants to have it their way, even on Rakshabandhan. While Meethe mein kya hai was a cute story of a kid brother wanting to skip traditional sweets for his favourite chocolates, Long Distance Rakhi was a beautiful reminder of how bigbasket can bring siblings closer despite the miles that separate them. This campaign was a sweet spot between tactical promotion and storytelling that truly struck a chord.
Key Results
While the films garnered a total of 3.3M views (Meethe Mein Kya Hai - 1.6M and Long Distance Rakhi - 1.7M), the campaign also gave a positive boost to the brand’s Rakhi sales during the festive season of Rakshabandhan.
Brief & Insight
On the occasion of Rakshabandhan, bigbasket wanted to promote its range of Rakhi offerings through a series of performance-based DVCs.
Our Approach
We created two heartwarming films to capture the various facets of a modern-day brother-sister relationship. Meethe mein kya hai and Long Distance Rakhi were developed around a very potent insight that resonated across age groups - from Rakhis to gifts to sweets, everyone wants to have it their way, even on Rakshabandhan. While Meethe mein kya hai was a cute story of a kid brother wanting to skip traditional sweets for his favourite chocolates, Long Distance Rakhi was a beautiful reminder of how bigbasket can bring siblings closer despite the miles that separate them. This campaign was a sweet spot between tactical promotion and storytelling that truly struck a chord.
Key Results
While the films garnered a total of 3.3M views (Meethe Mein Kya Hai - 1.6M and Long Distance Rakhi - 1.7M), the campaign also gave a positive boost to the brand’s Rakhi sales during the festive season of Rakshabandhan.
Let’s Connect!
