Happy New Year! Our new year pretty much picked up where last year left off. We are nearly finished with the Arctic Fox animation film. Here is a glimpse at the film’s protagonist: An unexpected challenge we faced with this film was animating the snow. The film is set in the Arctic tundra, and a large part of that environment …
View PostA week or so ago, our CEO was a panellist at the Economic Times’ New Media Summit, and spoke amidst high level executives from agencies like Group M and Publicis, and brands like Google, Tata Motors, Nestle, Flipkart, and more. He was quite the disruption, as he unabashedly shared Humour Me’s views on advertising today, i.e., conventional advertising is coming …
View PostArctic Fox will be launching a new catalogue of backpacks early next year, for which our job is to manage product photography. This responsibility was given to me. Instead of going down the typical corporate photography shoot route, the team decided to approach this project as a lifestyle Instagram influencer would, and feature the backpacks in different authentic settings and …
View PostOver the past couple of years working in this industry, I have interacted with a large number of creative people (both within the company and as external collaborations). I couldn’t help but notice that most Junior Creatives tend to fall into one of the following categories: 1. The Lazy Ones: These Creatives are highly allergic to hard work. They float …
View PostA while ago, a brand called Dollar Shave Club released a film explaining their value proposition. It became very popular for its entertaining and unique treatment. Viewers also liked that the founder of the company led the narrative of the film. This gave it more authenticity, as opposed to an actor leading the film (the fact that the founder also …
View PostIt is that time of year again when Delhi’s air reaches hazardous levels of pollution as we sit around and do nothing about it. I won’t bother going into much detail (what’s the point?), but when every breath is an assault to the lungs it can be a challenge to remain positive. Nevertheless, I shall give it a go. We …
View PostBob ushered in this week by inadvertently instigating an enormous commotion between our CEO and a third party. Here’s what happened: Normally, Bob spends a certain amount of time every day lying on the welcome mat outside our office to absorb her daily dose of sun. On Monday, as she was engaged in said activity, a middle aged, rather entitled …
View PostIn my experience at Humour Me so far, I have had the opportunity to work with a variety of clients and subsequently meet many new people. A lot of these people happened to be CEOs. I have experienced different leadership styles from them – some nice, others not so much. But there are two types of CEOs that are by …
View PostConsidering all the work looming ahead of us, this week was relatively quiet. We released a new film for Arctic Fox. This is the next episode in our ‘A Day in the Life’ series, which features successful individuals from various industries who chose not walk the trodden path and take a risk to pursue their dreams. This episode features Melvin …
View PostWe released a new micro-content film for Arctic Fox this week. If you recall, in last week’s post I mentioned that there were some process-related issues regarding a film that we were creating. This was that film. But in spite of the issues, it turned out alright (although it would have been better if we had stuck to the process …
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