WEEK 37: One After the Other

Sometime this week the need arose to share the YouTube link of our recent animated film ‘Dive In’. The video was posted on Arctic Fox’s YouTube channel. The entire office was jolted out of what they were doing when our intern, who was tasked with sharing said link, declared that Arctic Fox’s YouTube page no longer existed. This caused considerable …

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WEEK 36: Progress Report

Last week the production team set out for the picturesque tea gardens of Coonoor to shoot a film for Vahdam teas. The shoot was supposed to involve the children who lived at the tea estates, but the team encountered an unexpected challenge on that regard. Due to various delays, this shoot happened a while after it was initially scheduled for, …

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WEEK 35: Chaos

I hope everyone had a happy Holi! I went on a bit of ahiatus to spend time with my family, but I’m back now, ready to faithfullyupdate you on the various happenings at Humour Me. The week began with a spirited debate. Arctic Fox’s CEO toldus that he wanted to consider signing on Bhuvan Bam, one of India’s most successfulYouTubers …

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WEEK 34: Busted

Regular readers of this journal will remember that in one of my previous entries I wrote of how a lot of marketers make the mistake of trying to put a formula to creativity, and algorithmically create communication pieces that they predict will do well, based on the success of other similar content. The example I stated was a brand video …

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WEEK 33: 3, 2, 1, Go, Start!

This week began with six new people joining our team, all in one day. This brings the total number of recently added team members up to eight. The office feels very different, bursting with new energy. The new creative members managed to crack a strong insight for the positioning of a new brand we are currently working on. This made …

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WEEK 32: Taking on the Giants

Whenever we create content, we always like to compare ourselves to global standards. We did the same with our 3D animation film for Arctic Fox. Those of you who are regular readers of this journal will know that this film was particularly challenging because it is set in the arctic tundra, in an abundance of snow – and snow is …

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WEEK 31: Short and Sweet

This week went by in a blur of content strategy discussions, media targeting and scriptwriting.The script for the Red Fort show has to be almost entirely rewritten to do justice to its history. The team has spent multiple weekends working on the script, and is hoping to have it ready within the next couple of days. We’ve had a series …

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WEEK 30: Professional Etiquette

This week began with additional responsibilities. I have been taught how to operate Humour Me’s Ads Manager account and am now in charge of promoting Arctic Fox’s social media posts and defining target audiences (in addition to managing the brand’s social media content creation and its deployment) until we find a new Digital Manager. We have also been looking for …

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WEEK 29: Part of the Job

If you’re reading this, you must have noticed that our website has been upgraded. It’s not fully finished yet, so you might come across a few glitches, which should be fixed soon.It was my job to write the copy for the entire website, including case studies of all our work till date. In addition to writing for the new website, …

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WEEK 28: Our Best Work Yet

With the release date of our 3D animation film for Arctic Fox fast approaching, excitement levels are rising at Humour Me. Earlier this week we got our first glance at the rendered film – with completed environments, characters and lighting – and we unanimously agreed that this was, without a doubt, our best content till date (in terms of production …

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