Working at Humour Me and watching the company grow from what it was when I joined to what it is now, it is clear that defined systems and processes are the most essential elements for sustainable development (this holds true for our country as well). As someone who loves organised systems, it’s nice to see the company improving in this …
View PostThis week we had some friction in the creative team. If you understand what it is like to work with creative people, then you will know that a certain level of friction is normal in such teams. However, if like most clients, the concept of dealing with creative people is a something you approach with apprehension, let me provide you …
View PostWorking on the Red fort project has really made me see how history is not as objective as it claims to be. It’s not that history is told inaccurately, but its narrative is almost exclusively controlled by the conquering majority. The first time I was exposed to this was when I learned that the first Sepoy mutiny was not in …
View PostOne of the things you learn to cope with at an advertising agency is a certain unpredictability when it comes to the success of your creative ideas. As much as we would like to believe, a good idea in itself is not enough. The decisive factor for whether your idea is accepted or not is actually its presentation. There have …
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