WEEK 35: Chaos

I hope everyone had a happy Holi! I went on a bit of ahiatus to spend time with my family, but I’m back now, ready to faithfullyupdate you on the various happenings at Humour Me. The week began with a spirited debate. Arctic Fox’s CEO toldus that he wanted to consider signing on Bhuvan Bam, one of India’s most successfulYouTubers …

View Post

WEEK 34: Busted

Regular readers of this journal will remember that in one of my previous entries I wrote of how a lot of marketers make the mistake of trying to put a formula to creativity, and algorithmically create communication pieces that they predict will do well, based on the success of other similar content. The example I stated was a brand video …

View Post