WEEK 23: Ups and Downs

A while ago, a brand called Dollar Shave Club released a film explaining their value proposition. It became very popular for its entertaining and unique treatment. Viewers also liked that the founder of the company led the narrative of the film. This gave it more authenticity, as opposed to an actor leading the film (the fact that the founder also …

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WEEK 22: Breathe

It is that time of year again when Delhi’s air reaches hazardous levels of pollution as we sit around and do nothing about it. I won’t bother going into much detail (what’s the point?), but when every breath is an assault to the lungs it can be a challenge to remain positive. Nevertheless, I shall give it a go. We …

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