Hello everyone! I know it’s been a while, but once you finish reading this article you will see why. Before I begin, I would like to acknowledge the people who reached out to me and enquired about my next journal entry. To you, I say thank you, for making me feel like the effort I put into this exercise is …
View PostWe have some amazing (and long overdue) news to share – we are now the official agency for Indya! For those of you who don’t know, Indya is a fashion brand that is modernising Indian wear, making it relevant for the globally aware woman of today – and doing a great job, if I say so myself. I already know many …
View PostA while ago Humour Me experienced the worst epidemic of viral fever that I have ever seen in all my years of working here. Only one or two people were spared. We still don’t know where it started, but in the blink of an eye, the entire office was displaying cold-like symptoms. I have always been very particular about contagious …
View PostThe predominant feeling from the team this week was exhaustion, with the production team having completed the largest shoot we have ever done. We created a video for Xiaomi which celebrates their journey thus far. We created a music video with a series of optical illusions for an entertaining visual experience. The timelines for this project were almost impossibly tight (a frequent occurrence in …
View PostThose of you who have seen the third season of Stranger Things will understand the inspiration behind this journal entry’s title (hint: it’s where Steve works at Starcourt mall). I have heard mixed reviews about this season, but I still enjoyed it as I am now thoroughly invested in the Stranger Things universe. With the current state of the internet allowing opinions …
View PostOn the day of my writing of this entry I was once again reprimanded for my candidness in this journal. From the way I am being cautioned, one would think I was going around publically calling our clients a bunch of blithering idiots. The entire raison d’être of this journal was to give readers an honest perspective of advertising today. …
View PostA few days ago, a Graphic Designer on the team asked me for a favour. She gave me a reference image and asked me to sketch it out as best I could. She told me that it would be used as a fun little piece of content for Humour Me. Now I’m no artist, but I happily obliged. After putting in my …
View PostIf you recall, last week I wrote about pitching to potential brand partner. They had reached out to us and asked us to pitch for a large project they planned to execute within the next few months. While we don’t typically pitch for projects and prefer long term partnerships, we did pitch for this one because the brand was exciting …
View PostWhen we attend meetings hosted at a client’s office, they usually offer us light snacks to eat. These snacks are usually biscuits, cashews or something along those lines. But in a recent meeting we went for with Dalmia Cement, attendants began passing around gol-gappas in the middle of our presentation. Everyone from the client’s end immediately dug in, and told …
View PostLast week was very busy. Between multiple shoots, meetings and presentations, everyone in the team put in at least 66 hours of work. After all the meetings I have participated in during my time at Humour Me, I have noticed a few fairly common and rather irksome habits among clients, such as: Repeatedly checking their phones Chatting among themselves while a …
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