WEEK 23: Ups and Downs
- Humour me
- November 24, 2018
A while ago, a brand called Dollar Shave Club released a film explaining their value proposition. It became very popular for its entertaining and unique treatment. Viewers also liked that the founder of the company led the narrative of the film. This gave it more authenticity, as opposed to an actor leading the film (the fact that the founder also …
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