WEEK 55: For Family
- Humour me
- March 3, 2020
With the news of Coronavirus reaching Delhi, we began today with a morning session discussing how to keep ourselves and our office as safe as possible. Here are some key tips you should follow as well:
– Frequently wash and sanitise your hands
– DO NOT touch your face (eyes, nose, mouth, ears) without properly washing and sanitising your hands first
– DO NOT go to work if you are showing any signs of illness. It may not be Coronavirus, but when your immunity is compromised you become more susceptible to the disease. By exposing yourself to others, their risk of infection increases as well
– Avoid crowded areas as much as possible. It is better to wear a mask when you go out.
– If someone sneezes or coughs in your vicinity while you are wearing a mask, either wash or dispose that mask as it may be contaminated
– Do not panic
In other news, we released our first large scale brand campaign for Heads Up For Tails (HUFT)! Watch it and tell us what you think:
The aim with this campaign is to introduce HUFT’s core philosophy, which is that pets are family, and deserve the same quality of care as every other family member. With this campaign, we wanted to generate awareness about the brand among larger audiences. We wanted to introduce our brand philosophy to this audience in a way that did not alienate them, which is why we treated the film as a music video featuring a series of highly relatable, warm moments with a fresh perspective at the end.
To conclude, here’s an update on the Red Fort project: we are exploring a few casting options and may involve a big Bollywood name… I’ll keep you posted on our progress.
See you next week!