It’s interesting to hear what other people think life as a Creative at an agency is like. When I’ve spoken to people from other departments in conventional advertising agencies, they always describe Creatives as the pampered, protected, prized possessions of an agency, who spend their days playing games and sleeping. People outside the advertising world imagine the job of a Creative to be glamorous and fast-paced, with lots of free products involved.

In reality, being a Creative involves spending hours and hours (sometimes days) thinking of ideas for clients, with the criteria for success being ‘virality’. Essentially, we’re tasked with creating content in an already cluttered medium, and each new piece we create should capture the attention of millions. In addition to these standards, we must face enormous amounts of rejection on a regular basis, and remain motivated to keep thinking of new ideas that could ‘change the world’.