On the day of my writing of this entry I was once again reprimanded for my candidness in this journal. From the way I am being cautioned, one would think I was going around publically calling our clients a bunch of blithering idiots.

The entire raison d’être of this journal was to give readers an honest perspective of advertising today. I am not here to write diplomatic fluff that is of no use to anyone whatsoever. I spend week after week diligently chronicling the events of this organization under no obligation save my own dedication, only to be cruelly censored and –  

Apologies, I got a touch carried away. Back to the matter at hand – last week’s events at Humour Me. Since I am in no mood to apply a diplomatic filter to my thoughts at the moment, I will direct them away from sensitive subjects and make this entire piece about me. So without further ado, here’s what I did last week:

• Made a deck outlining a content strategy for one of our clients
• Conceptualised and pitched a content strategy to another potential client (and then wrote a deck for their internal use detailing said strategy – it ended up being 34 slides long).

I cannot refrain from adding an amusing anecdote here – I went to this brand’s office with our Senior Vice President and our Client Services Director. The Client Services Director entered the office ahead of me. When I reached the office doors, I saw that they were locked, and access had to be granted by someone with a pass, or the door had to be opened from the inside. The Client Services Director, who was already inside, attempted to come to my aid. But instead of pushing the button that opened the door, they accidentally hit the fire alarm. The unending siren that followed sent the entire office into a panic.

(We later learned that the brand in question had just moved into this office and its employees had never heard the fire alarm before. It took them a good fifteen minutes to figure out how to turn it off.)

It was definitely one of our more memorable introductions to a new brand. Thankfully the meeting went well.  Anyway, here are the other things I did:

• Curated all the makeup and style references for an Arctic Fox photo shoot
• Went to said photo shoot and aided the production team
• Created a report for one of our clients analysing the performance of last month’s content  

And this is in addition to taking care of all of Humour Me’s incoming emails and applications, as well as posting and promoting content for both Arctic Fox and Humour Me on a daily basis.

The rest of the team worked hard too. I am very pleased to add that the two people who report to me continue to consistently reach the office on time. In fact, they are often among the first to report. Those of you who know me will understand how much punctuality matters to me (I consider it a reflection of one’s professionalism and respect for others) and will know how happy it makes me when people are on time.       

However, a glance at the comic strips they made about Humour Me and the world of advertising make me wonder how they perceive me. If you recall, in the last entry I told you that our Creative Associate began creating comics featuring characters that were loosely based (or so he claimed) on the Humour Me team. The words associated with the character loosely based on me were along the lines of ‘extremely obsessed with organisation’, ‘strict’ and ‘sarcastic’. Here is the first comic that was made in this series: