Dunzo

Ab Fridge Ka Kya Kaam Hai

Client

Dunzo

Project

Brand Awareness

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Campaign

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Film Production

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Brand launch

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Brief & Insight

Dunzo wanted to position themselves as the quickest delivery app for the freshest groceries during the IPL season of 2022. The insight arose from the realisation of an unspoken truth: the fridge's limited ability to preserve the desired freshness of fruits and vegetables. Dunzo Daily recognised this and emerged, swiftly delivering the freshest groceries in only 19 minutes, rendering refrigeration obsolete.

Our Approach

With a heavy heart, we bid farewell to the much-beloved member of the family, Mr. Fridgesh Kulkarni, who left for the heavenly abode on 01/04/2022. The first film shows a sick refrigerator in the hospital surrounded by beeping machines. The second film shows a funeral ceremony of the fridge as grieving relatives mourn the loss. The third film shows the fridge being converted into a closet, holding clothes instead of food and the last film shows a kabadiwala going door to door collecting refrigerators because they’re no longer in use as Dunzo emerged as the go-to platform to order the freshest groceries from.The ‘Death Of The Fridge’ campaign also involved an activation where we paraded a refrigerator through the streets of Bangalore in a funeral procession. We also ran a series of print ads that showcased a picture of a fridge with a mala hanging over it symbolizing its death and put up hoardings across the city that mourned the loss of Mr. Fridgesh Kulkarni.

Key Results

All the 4 films garnered a staggering 89.4 million views. The campaign ignited conversations led by stalwarts such as Karthik Srinivasan and Ambi Parameswaran. It also went on to harbor enormous PR coverage across digital and print platforms.

Brief & Insight

Dunzo wanted to position themselves as the quickest delivery app for the freshest groceries during the IPL season of 2022. The insight arose from the realisation of an unspoken truth: the fridge's limited ability to preserve the desired freshness of fruits and vegetables. Dunzo Daily recognised this and emerged, swiftly delivering the freshest groceries in only 19 minutes, rendering refrigeration obsolete.

Our Approach

With a heavy heart, we bid farewell to the much-beloved member of the family, Mr. Fridgesh Kulkarni, who left for the heavenly abode on 01/04/2022. The first film shows a sick refrigerator in the hospital surrounded by beeping machines. The second film shows a funeral ceremony of the fridge as grieving relatives mourn the loss. The third film shows the fridge being converted into a closet, holding clothes instead of food and the last film shows a kabadiwala going door to door collecting refrigerators because they’re no longer in use as Dunzo emerged as the go-to platform to order the freshest groceries from.The ‘Death Of The Fridge’ campaign also involved an activation where we paraded a refrigerator through the streets of Bangalore in a funeral procession. We also ran a series of print ads that showcased a picture of a fridge with a mala hanging over it symbolizing its death and put up hoardings across the city that mourned the loss of Mr. Fridgesh Kulkarni.

Key Results

All the 4 films garnered a staggering 89.4 million views. The campaign ignited conversations led by stalwarts such as Karthik Srinivasan and Ambi Parameswaran. It also went on to harbor enormous PR coverage across digital and print platforms.

Brief & Insight

Dunzo wanted to position themselves as the quickest delivery app for the freshest groceries during the IPL season of 2022. The insight arose from the realisation of an unspoken truth: the fridge's limited ability to preserve the desired freshness of fruits and vegetables. Dunzo Daily recognised this and emerged, swiftly delivering the freshest groceries in only 19 minutes, rendering refrigeration obsolete.

Our Approach

With a heavy heart, we bid farewell to the much-beloved member of the family, Mr. Fridgesh Kulkarni, who left for the heavenly abode on 01/04/2022. The first film shows a sick refrigerator in the hospital surrounded by beeping machines. The second film shows a funeral ceremony of the fridge as grieving relatives mourn the loss. The third film shows the fridge being converted into a closet, holding clothes instead of food and the last film shows a kabadiwala going door to door collecting refrigerators because they’re no longer in use as Dunzo emerged as the go-to platform to order the freshest groceries from.The ‘Death Of The Fridge’ campaign also involved an activation where we paraded a refrigerator through the streets of Bangalore in a funeral procession. We also ran a series of print ads that showcased a picture of a fridge with a mala hanging over it symbolizing its death and put up hoardings across the city that mourned the loss of Mr. Fridgesh Kulkarni.

Key Results

All the 4 films garnered a staggering 89.4 million views. The campaign ignited conversations led by stalwarts such as Karthik Srinivasan and Ambi Parameswaran. It also went on to harbor enormous PR coverage across digital and print platforms.

Brief & Insight

Dunzo wanted to position themselves as the quickest delivery app for the freshest groceries during the IPL season of 2022. The insight arose from the realisation of an unspoken truth: the fridge's limited ability to preserve the desired freshness of fruits and vegetables. Dunzo Daily recognised this and emerged, swiftly delivering the freshest groceries in only 19 minutes, rendering refrigeration obsolete.

Our Approach

With a heavy heart, we bid farewell to the much-beloved member of the family, Mr. Fridgesh Kulkarni, who left for the heavenly abode on 01/04/2022. The first film shows a sick refrigerator in the hospital surrounded by beeping machines. The second film shows a funeral ceremony of the fridge as grieving relatives mourn the loss. The third film shows the fridge being converted into a closet, holding clothes instead of food and the last film shows a kabadiwala going door to door collecting refrigerators because they’re no longer in use as Dunzo emerged as the go-to platform to order the freshest groceries from.The ‘Death Of The Fridge’ campaign also involved an activation where we paraded a refrigerator through the streets of Bangalore in a funeral procession. We also ran a series of print ads that showcased a picture of a fridge with a mala hanging over it symbolizing its death and put up hoardings across the city that mourned the loss of Mr. Fridgesh Kulkarni.

Key Results

All the 4 films garnered a staggering 89.4 million views. The campaign ignited conversations led by stalwarts such as Karthik Srinivasan and Ambi Parameswaran. It also went on to harbor enormous PR coverage across digital and print platforms.

Brief & Insight

Dunzo wanted to position themselves as the quickest delivery app for the freshest groceries during the IPL season of 2022. The insight arose from the realisation of an unspoken truth: the fridge's limited ability to preserve the desired freshness of fruits and vegetables. Dunzo Daily recognised this and emerged, swiftly delivering the freshest groceries in only 19 minutes, rendering refrigeration obsolete.

Our Approach

With a heavy heart, we bid farewell to the much-beloved member of the family, Mr. Fridgesh Kulkarni, who left for the heavenly abode on 01/04/2022. The first film shows a sick refrigerator in the hospital surrounded by beeping machines. The second film shows a funeral ceremony of the fridge as grieving relatives mourn the loss. The third film shows the fridge being converted into a closet, holding clothes instead of food and the last film shows a kabadiwala going door to door collecting refrigerators because they’re no longer in use as Dunzo emerged as the go-to platform to order the freshest groceries from.The ‘Death Of The Fridge’ campaign also involved an activation where we paraded a refrigerator through the streets of Bangalore in a funeral procession. We also ran a series of print ads that showcased a picture of a fridge with a mala hanging over it symbolizing its death and put up hoardings across the city that mourned the loss of Mr. Fridgesh Kulkarni.

Key Results

All the 4 films garnered a staggering 89.4 million views. The campaign ignited conversations led by stalwarts such as Karthik Srinivasan and Ambi Parameswaran. It also went on to harbor enormous PR coverage across digital and print platforms.

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