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Brief & Insight
Arctic Fox, a backpack brand that stands for relentless optimism and perseverance in pursuit of a creative dream, wished to build an online community and establish their philosophy through a series of micro-content films.
Arctic Fox
Day In The Life
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Client
Arctic Fox
Project
Share
Our Approach
True community engagement requires two things – consistency and variety. We did not want to saturate our audiences with only a singular perspective of how to chase one’s dream. Thus we came up with our ‘A Day in the Life’ series to give audiences a non-fictional, realistic portrayal of this journey. The series delves into the lives of artists who had to overcome multiple obstacles to achieve their dreams. It features artists like magician Karan Singh ‘Magic’, singer Sharvi Yadav, and choreographer Melvin Louis who made a decision to chase their dreams. They share their stories of all the obstacles they had to overcome to achieve their goals.
Key Results
The campaign generated high levels of community engagement, with viewers commenting and sharing their own stories of their journeys in pursuit of a dream.
Brief & Insight
Arctic Fox, a backpack brand that stands for relentless optimism and perseverance in pursuit of a creative dream, wished to build an online community and establish their philosophy through a series of micro-content films.
Our Approach
True community engagement requires two things – consistency and variety. We did not want to saturate our audiences with only a singular perspective of how to chase one’s dream. Thus we came up with our ‘A Day in the Life’ series to give audiences a non-fictional, realistic portrayal of this journey. The series delves into the lives of artists who had to overcome multiple obstacles to achieve their dreams. It features artists like magician Karan Singh ‘Magic’, singer Sharvi Yadav, and choreographer Melvin Louis who made a decision to chase their dreams. They share their stories of all the obstacles they had to overcome to achieve their goals.
.avif)
Key Results
The campaign generated high levels of community engagement, with viewers commenting and sharing their own stories of their journeys in pursuit of a dream.
Brief & Insight
Arctic Fox, a backpack brand that stands for relentless optimism and perseverance in pursuit of a creative dream, wished to build an online community and establish their philosophy through a series of micro-content films.
Our Approach
True community engagement requires two things – consistency and variety. We did not want to saturate our audiences with only a singular perspective of how to chase one’s dream. Thus we came up with our ‘A Day in the Life’ series to give audiences a non-fictional, realistic portrayal of this journey. The series delves into the lives of artists who had to overcome multiple obstacles to achieve their dreams. It features artists like magician Karan Singh ‘Magic’, singer Sharvi Yadav, and choreographer Melvin Louis who made a decision to chase their dreams. They share their stories of all the obstacles they had to overcome to achieve their goals.
Key Results
The campaign generated high levels of community engagement, with viewers commenting and sharing their own stories of their journeys in pursuit of a dream.
Brief & Insight
Arctic Fox, a backpack brand that stands for relentless optimism and perseverance in pursuit of a creative dream, wished to build an online community and establish their philosophy through a series of micro-content films.
Our Approach
True community engagement requires two things – consistency and variety. We did not want to saturate our audiences with only a singular perspective of how to chase one’s dream. Thus we came up with our ‘A Day in the Life’ series to give audiences a non-fictional, realistic portrayal of this journey. The series delves into the lives of artists who had to overcome multiple obstacles to achieve their dreams. It features artists like magician Karan Singh ‘Magic’, singer Sharvi Yadav, and choreographer Melvin Louis who made a decision to chase their dreams. They share their stories of all the obstacles they had to overcome to achieve their goals.
Key Results
The campaign generated high levels of community engagement, with viewers commenting and sharing their own stories of their journeys in pursuit of a dream.
Brief & Insight
Arctic Fox, a backpack brand that stands for relentless optimism and perseverance in pursuit of a creative dream, wished to build an online community and establish their philosophy through a series of micro-content films.
Our Approach
True community engagement requires two things – consistency and variety. We did not want to saturate our audiences with only a singular perspective of how to chase one’s dream. Thus we came up with our ‘A Day in the Life’ series to give audiences a non-fictional, realistic portrayal of this journey. The series delves into the lives of artists who had to overcome multiple obstacles to achieve their dreams. It features artists like magician Karan Singh ‘Magic’, singer Sharvi Yadav, and choreographer Melvin Louis who made a decision to chase their dreams. They share their stories of all the obstacles they had to overcome to achieve their goals.
Key Results
The campaign generated high levels of community engagement, with viewers commenting and sharing their own stories of their journeys in pursuit of a dream.
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