• Humour me
• July 14, 2018

We began this week by welcoming back our CEO from his two week long vacation. His return was commemorated with a three hour long meeting to discuss everything that had taken place during his absence. The most immediate task this week was to create a presentation for a brand that had approached us to create a film for them. They’re …

• Humour me
• July 6, 2018

There once was a time (I’m told) when brands and advertisers saw each other as equals. When a brand partnered with an advertising agency, they were entrusting their identity into the agency’s hands. The agency would take ownership of that brand and together, the brand and the agency would build a lasting identity for themselves and treat each other with …

• Humour me
• June 30, 2018

This week we welcomed a new Editor to our team. At Humour Me, getting a gradual start is a rare occurrence. The Editor was immediately plunged into the hustle and bustle of preparing for the launch of the second micro content film for Arctic Fox. In addition to Arctic Fox, there was a lot of work taking place for Unique …

• Humour me
• June 23, 2018

I’m back! My vacation was lovely, thank you. But it’s time to get back to the grind. The past two weeks have been production-heavy. We were busy shooting micro content films for Arctic Fox. Most brands look at micro content as a secondary marketing effort, which is why they do not tend to spend a lot of time or resources …

• Humour me
• June 9, 2018

Most people think my job is always exciting. They think I’m constantly working on new, interesting projects without a dull moment in between. But the truth is that before execution of any project begins, there is a lot of ground work that needs to be done first. Although significantly less glamorous, this work is essential and cannot be avoided. Ground …

• Humour me
• June 2, 2018

One of the biggest mistakes that brands and agencies make about digital media is assuming that product quality and media spends do not go hand in hand. They tend to approach digital advertising in one of the following ways: Create an amazing film and assume that it will get organic views and engagement without paid promotion Create a low-quality film …

• Humour me
• May 25, 2018

After working at Humour Me for over two years now and explaining what we do multiple times, I am still frequently asked this question – “But what exactly do you do?”  This is what prompted me to start this journal. My name is Aradhana Mathews, and I am the Creative Manager at Humour Me. In this journal, I will not …