Working at Humour Me and watching the company grow from what it was when I joined to what it is now, it is clear that defined systems and processes are the most essential elements for sustainable development (this holds true for our country as well). As someone who loves organised systems, it’s nice to see the company improving in this …
View PostThis week we had some friction in the creative team. If you understand what it is like to work with creative people, then you will know that a certain level of friction is normal in such teams. However, if like most clients, the concept of dealing with creative people is a something you approach with apprehension, let me provide you …
View PostWorking on the Red fort project has really made me see how history is not as objective as it claims to be. It’s not that history is told inaccurately, but its narrative is almost exclusively controlled by the conquering majority. The first time I was exposed to this was when I learned that the first Sepoy mutiny was not in …
View PostOne of the things you learn to cope with at an advertising agency is a certain unpredictability when it comes to the success of your creative ideas. As much as we would like to believe, a good idea in itself is not enough. The decisive factor for whether your idea is accepted or not is actually its presentation. There have …
View PostThis week began with a meeting with Arctic Fox in Bangalore. Quite a few of us were a part of that meeting, as we had to present some pretty large ideas to the brand. It did not go as expected. The brand liked the ideas, but required more options. It was not the worst meeting we have experienced, but it …
View PostOne of the most frustrating aspects of this industry is inconsistency from clients. Many times, brands have sent us briefs with very tight deadlines. They then proceeded to badger us constantly, trying to get us to deliver faster, claiming that they needed to release the content very soon, or that they themselves were being pressurised to get internal approvals, etc. …
View PostProgress is happening on the Red Fort project. I have been told that I cannot disclose much at this time, as we are waiting things to be finalised. The Dalmia group has liked our idea and we are in the process of taking it further. All this censorship does not leave me with much to write about. I can however, tell …
View PostWhat a week this has been! It began with preparations to pitch the complete Red Fort story flow to the Dalmia group. This was no easy task. The story flow kept changing (it changed three times in two days) and each time it changed, my fellow Creative Manager and I had to rewrite the entire story. It was exhausting. And …
View PostWe got the Red Fort project! The Dalmias loved our pitch and want us to now flesh out the idea. The creative team spent most of the week researching the fort’s history and putting together a comprehensive storyline that will be both educational and entertaining. In doing this, we began to realise just how big this project will be. If …
View PostThis week we were asked to pitch for a very interesting project. There is a light and sound show that takes place at the Red Fort. Right now it is extremely basic, but there are plans to upgrade it and create a new, more exciting show. We were one of the few agencies that were invited to pitch for this …
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