A week or so ago, our CEO was a panellist at the Economic Times’ New Media Summit, and spoke amidst high level executives from agencies like Group M and Publicis, and brands like Google, Tata Motors, Nestle, Flipkart, and more. He was quite the disruption, as he unabashedly shared Humour Me’s views on advertising today, i.e., conventional advertising is coming …
View PostArctic Fox will be launching a new catalogue of backpacks early next year, for which our job is to manage product photography. This responsibility was given to me. Instead of going down the typical corporate photography shoot route, the team decided to approach this project as a lifestyle Instagram influencer would, and feature the backpacks in different authentic settings and …
View PostOver the past couple of years working in this industry, I have interacted with a large number of creative people (both within the company and as external collaborations). I couldn’t help but notice that most Junior Creatives tend to fall into one of the following categories: 1. The Lazy Ones: These Creatives are highly allergic to hard work. They float …
View Post
Recent Comments