This week we welcomed a new Editor to our team. At Humour Me, getting a gradual start is a rare occurrence. The Editor was immediately plunged into the hustle and bustle of preparing for the launch of the second micro content film for Arctic Fox. In addition to Arctic Fox, there was a lot of work taking place for Unique …
View PostI’m back! My vacation was lovely, thank you. But it’s time to get back to the grind. The past two weeks have been production-heavy. We were busy shooting micro content films for Arctic Fox. Most brands look at micro content as a secondary marketing effort, which is why they do not tend to spend a lot of time or resources …
View PostMost people think my job is always exciting. They think I’m constantly working on new, interesting projects without a dull moment in between. But the truth is that before execution of any project begins, there is a lot of ground work that needs to be done first. Although significantly less glamorous, this work is essential and cannot be avoided. Ground …
View PostOne of the biggest mistakes that brands and agencies make about digital media is assuming that product quality and media spends do not go hand in hand. They tend to approach digital advertising in one of the following ways: Create an amazing film and assume that it will get organic views and engagement without paid promotion Create a low-quality film …
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