Technology’s Benefits And Drawbacks

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WEEK 33: 3, 2, 1, Go, Start!

This week began with six new people joining our team, all in one day. This brings the total number of recently added team members up to eight. The office feels very different, bursting with new energy. The new creative members managed to crack a strong insight for the positioning of a new brand we are currently working on. This made …

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WEEK 32: Taking on the Giants

Whenever we create content, we always like to compare ourselves to global standards. We did the same with our 3D animation film for Arctic Fox. Those of you who are regular readers of this journal will know that this film was particularly challenging because it is set in the arctic tundra, in an abundance of snow – and snow is …

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WEEK 31: Short and Sweet

This week went by in a blur of content strategy discussions, media targeting and scriptwriting.The script for the Red Fort show has to be almost entirely rewritten to do justice to its history. The team has spent multiple weekends working on the script, and is hoping to have it ready within the next couple of days. We’ve had a series …

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WEEK 30: Professional Etiquette

This week began with additional responsibilities. I have been taught how to operate Humour Me’s Ads Manager account and am now in charge of promoting Arctic Fox’s social media posts and defining target audiences (in addition to managing the brand’s social media content creation and its deployment) until we find a new Digital Manager. We have also been looking for …

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