bigbasket

Long Distance Rakhi

Client

bigbasket

Project

Brand Film

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Storytelling

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Film Making

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Production

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Brief & Insight

On the occasion of Rakshabandhan, bigbasket wanted to promote their range of Rakhi offerings through a series of performance based DVCs. To promote their wide variety of Rakhis we tapped into a very potent and real insight - more often than not, brothers like choosing their own Rakhis.

Our Approach

We created a short and sweet yet heartwarming film that captured the nuances of an elderly brother-sister duo, separated by miles but still bound by innocent love. While the film was sharply focused on promoting a specific product offering, it spoke to all the brothers and sisters who saw their own stories reflected in the film. Besides, the film beautifully showcased the fact that no matter the distance, bigbasket helps siblings celebrate their bond.

Key Results

The film garnered a total of 1.7M views. The campaign also gave a positive boost to the Rakhi sales for the brand during the festive season of Rakshabandhan.

Brief & Insight

On the occasion of Rakshabandhan, bigbasket wanted to promote their range of Rakhi offerings through a series of performance based DVCs. To promote their wide variety of Rakhis we tapped into a very potent and real insight - more often than not, brothers like choosing their own Rakhis.

Our Approach

We created a short and sweet yet heartwarming film that captured the nuances of an elderly brother-sister duo, separated by miles but still bound by innocent love. While the film was sharply focused on promoting a specific product offering, it spoke to all the brothers and sisters who saw their own stories reflected in the film. Besides, the film beautifully showcased the fact that no matter the distance, bigbasket helps siblings celebrate their bond.

Key Results

The film garnered a total of 1.7M views. The campaign also gave a positive boost to the Rakhi sales for the brand during the festive season of Rakshabandhan.

Brief & Insight

On the occasion of Rakshabandhan, bigbasket wanted to promote their range of Rakhi offerings through a series of performance based DVCs. To promote their wide variety of Rakhis we tapped into a very potent and real insight - more often than not, brothers like choosing their own Rakhis.

Our Approach

We created a short and sweet yet heartwarming film that captured the nuances of an elderly brother-sister duo, separated by miles but still bound by innocent love. While the film was sharply focused on promoting a specific product offering, it spoke to all the brothers and sisters who saw their own stories reflected in the film. Besides, the film beautifully showcased the fact that no matter the distance, bigbasket helps siblings celebrate their bond.

Key Results

The film garnered a total of 1.7M views. The campaign also gave a positive boost to the Rakhi sales for the brand during the festive season of Rakshabandhan.

Brief & Insight

On the occasion of Rakshabandhan, bigbasket wanted to promote their range of Rakhi offerings through a series of performance based DVCs. To promote their wide variety of Rakhis we tapped into a very potent and real insight - more often than not, brothers like choosing their own Rakhis.

Our Approach

We created a short and sweet yet heartwarming film that captured the nuances of an elderly brother-sister duo, separated by miles but still bound by innocent love. While the film was sharply focused on promoting a specific product offering, it spoke to all the brothers and sisters who saw their own stories reflected in the film. Besides, the film beautifully showcased the fact that no matter the distance, bigbasket helps siblings celebrate their bond.

Key Results

The film garnered a total of 1.7M views. The campaign also gave a positive boost to the Rakhi sales for the brand during the festive season of Rakshabandhan.

Brief & Insight

On the occasion of Rakshabandhan, bigbasket wanted to promote their range of Rakhi offerings through a series of performance based DVCs. To promote their wide variety of Rakhis we tapped into a very potent and real insight - more often than not, brothers like choosing their own Rakhis.

Our Approach

We created a short and sweet yet heartwarming film that captured the nuances of an elderly brother-sister duo, separated by miles but still bound by innocent love. While the film was sharply focused on promoting a specific product offering, it spoke to all the brothers and sisters who saw their own stories reflected in the film. Besides, the film beautifully showcased the fact that no matter the distance, bigbasket helps siblings celebrate their bond.

Key Results

The film garnered a total of 1.7M views. The campaign also gave a positive boost to the Rakhi sales for the brand during the festive season of Rakshabandhan.

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