Xiaomi

#1 Leadership Series

Client

Xiaomi

Project

Brand Positioning

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Brand Awareness

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Campaign

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Production

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Brief & Insight

Xiaomi wanted to showcase its leadership position in the market through a bold and disruptive campaign that would set it apart from the competition. The goal was to create a buzz and capture consumers' attention in a way that brought Xiomi's innovative spirit and technological prowess to the forefront.

Our Approach

Instead of creating a conventional campaign to announce their leadership position, we decided that Xiaomi should celebrate the idea of leadership by giving back something of value to their audience. Thus, ‘The Leadership Series’ was born which featured multiple leaders like Virender Sehwag, Boman Irani and Mithali Raj, who had risen to the top in their respective careers. These leaders shared valuable information and insights to inspire others who were interested in similar careers. This idea allowed Xiaomi to own the space of leadership, not just physically in the market, but also in the minds of consumers.

Key Results

The series generated over 9 Mn views across varied media, and is the first of its kind to be created by a brand in India.

Brief & Insight

Xiaomi wanted to showcase its leadership position in the market through a bold and disruptive campaign that would set it apart from the competition. The goal was to create a buzz and capture consumers' attention in a way that brought Xiomi's innovative spirit and technological prowess to the forefront.

Our Approach

Instead of creating a conventional campaign to announce their leadership position, we decided that Xiaomi should celebrate the idea of leadership by giving back something of value to their audience. Thus, ‘The Leadership Series’ was born which featured multiple leaders like Virender Sehwag, Boman Irani and Mithali Raj, who had risen to the top in their respective careers. These leaders shared valuable information and insights to inspire others who were interested in similar careers. This idea allowed Xiaomi to own the space of leadership, not just physically in the market, but also in the minds of consumers.

Key Results

The series generated over 9 Mn views across varied media, and is the first of its kind to be created by a brand in India.

Brief & Insight

Xiaomi wanted to showcase its leadership position in the market through a bold and disruptive campaign that would set it apart from the competition. The goal was to create a buzz and capture consumers' attention in a way that brought Xiomi's innovative spirit and technological prowess to the forefront.

Our Approach

Instead of creating a conventional campaign to announce their leadership position, we decided that Xiaomi should celebrate the idea of leadership by giving back something of value to their audience. Thus, ‘The Leadership Series’ was born which featured multiple leaders like Virender Sehwag, Boman Irani and Mithali Raj, who had risen to the top in their respective careers. These leaders shared valuable information and insights to inspire others who were interested in similar careers. This idea allowed Xiaomi to own the space of leadership, not just physically in the market, but also in the minds of consumers.

Key Results

The series generated over 9 Mn views across varied media, and is the first of its kind to be created by a brand in India.

Brief & Insight

Xiaomi wanted to showcase its leadership position in the market through a bold and disruptive campaign that would set it apart from the competition. The goal was to create a buzz and capture consumers' attention in a way that brought Xiomi's innovative spirit and technological prowess to the forefront.

Our Approach

Instead of creating a conventional campaign to announce their leadership position, we decided that Xiaomi should celebrate the idea of leadership by giving back something of value to their audience. Thus, ‘The Leadership Series’ was born which featured multiple leaders like Virender Sehwag, Boman Irani and Mithali Raj, who had risen to the top in their respective careers. These leaders shared valuable information and insights to inspire others who were interested in similar careers. This idea allowed Xiaomi to own the space of leadership, not just physically in the market, but also in the minds of consumers.

Key Results

The series generated over 9 Mn views across varied media, and is the first of its kind to be created by a brand in India.

Brief & Insight

Xiaomi wanted to showcase its leadership position in the market through a bold and disruptive campaign that would set it apart from the competition. The goal was to create a buzz and capture consumers' attention in a way that brought Xiomi's innovative spirit and technological prowess to the forefront.

Our Approach

Instead of creating a conventional campaign to announce their leadership position, we decided that Xiaomi should celebrate the idea of leadership by giving back something of value to their audience. Thus, ‘The Leadership Series’ was born which featured multiple leaders like Virender Sehwag, Boman Irani and Mithali Raj, who had risen to the top in their respective careers. These leaders shared valuable information and insights to inspire others who were interested in similar careers. This idea allowed Xiaomi to own the space of leadership, not just physically in the market, but also in the minds of consumers.

Key Results

The series generated over 9 Mn views across varied media, and is the first of its kind to be created by a brand in India.

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