- January 12, 2019
Paperboat digital campaign – rizwan
Celebrating that timeless, fragrant journey called innocence. Paper Boat presents Rizwan: Keeper of the Gates of Heaven.
After their initial success in the market, Paper Boat decided that it was time for a
serious branding exercise, designed to capture their personality as a brand, and
generate high recall among consumers.
Keeping with their nostalgic personality, we created a story that highlights the
connection between the senses (particularly smell and taste) and memory, thus
seamlessly substantiating their tagline, ‘drinks and memories’.