Talent Manager

About The Job

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We are seeking a driven and experienced talent manager to join our business team. This person would be responsible for strategically lead the influencer management campaigns based out of New Delhi.

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Roles & Responsibilities

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• Create and implement a comprehensive and forward-thinking influencer marketing strategy aimed at enhancing brand awareness, engagement, and conversions based on the brand’s brief.
• Identify, assess, and cultivate relationships with pertinent
• Creators and KOLs (Key Opinion Leaders) across diverse platforms like Instagram, YouTube, LinkedIn, X and others.
• Negotiate costs and oversee contracts with creators, ensuring that collaborations align with the brand’s marketing objectives and, budgetary considerations.
• Collaborate with creators to develop imaginative content that strategically aligns with the brand's values, tone of voice and marketing objectives.
• Coordinate with internal stakeholders, including creative, account management, art and production teams, to seamlessly integrate influencer/creator activities into our clients’ overall marketing plans.
• Evaluate and report on the performance of all influencer marketing campaigns, assessing their return on investment (ROI) and key performance indicators (KPIs).
• Stay abreast with emerging trends, technologies, and category specific influencers/creators/KOLs (Key Opinion Leaders) within the categories of work our clients/brands operate in.

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Requirements

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• Experience: 4+ years of experience working in the influencer marketing industry.
• Must have: Have managed mid to large-size creator campaigns.
• Has relationships with Cat A, B, C creators in the industry (including new and upcoming trending creators).
• Have the ability to scout for new creators and onboard creators within a category.
• Have worked with celebrities for end-to-end talent management and understand complexities that go with it.
• Proof of having successfully managed the P&L for the project and assignments you were leading.
• Knowledge of how the top social media platforms operate e.g.. Instagram, Youtube, etc.