With this project we faced two key challenges – making Delhi seem like a travel destination (most YPO members frequently visited Delhi for work and therefore would not be as excited about this location as a travel destination), and positioning Delhi in a way that did not seem like a gimmick.

 

The current perception about Delhi is less than ideal; people often complain about the pollution, traffic, aggressiveness and more. However, Delhi’s history tells a different story. The more you delve into it, the more fantastical it seems, full of spellbinding stories of powerful dynasties. This is what we chose to focus on – the pride, power and prestige of Delhi.

 

Delhi has always been the centre of India’s power. Anyone who wished to rule over India would strive to claim the throne of Delhi. And now, with the most powerful people in the country all gathering there, the name Takht-e-Dilli (Throne of Delhi) was a perfect fit for the event, for current YPO members are truly the rulers and conquerors of today. With this theme, we connected the past, present and future.

 

To gamify this experience, we chose eight dynasties that had once ruled Delhi, and created profiles for each of them (personality traits, famous rulers, monuments, food, etc.). YPO members registering for the event would be sorted into a dynasty through a small personality test. We then conceptualised activities that would involve friendly competition among the dynasties, positioning the overall event as a salute to the legacy of Delhi and a tribute to those carrying it forward.