Flight: The Musical, Spicejet

A typical corporate event is given a complete makeover


When Spicejet created their new branding, “Red. Hot. Spicy”, they wanted to launch this new direction for their key stakeholders at a live event. In addition to launching their new branding, Spicejet wanted the event to showcase the brand’s journey thus far.

Our Approach

We decided to completely do away with the conventional corporate event structure and create a show that was truly entertaining. We created a full-blown musical production, complete with lights, cameras, dancers, musicians and actors. The new branding, as well as each of Spicejet’s achievements or milestones was presented through its own unique piece, composed and produced by us. We called it Flight: the Musical.