Brief & Insight
bigbasket now partnered with Royal Challengers Bangalore (RCB), as their official quick commerce ally for IPL 2024. They wanted a brand campaign that highlighted their promise of delivering essentials in under 10 minutes.
bigbasket
Yahi Hai Humara Ad
Client
bigbasket
Project
Share
.avif)
Our Approach
Our approach was simple: If bigbasket now could deliver essentials in under 10 minutes, could we not create our ad within the same timeframe? Leveraging RCB's star power, including captain Virat Kohli and the lightning-fast duo Lockie Ferguson and Alzarri Joseph, our ad was both swift and impactful. Despite having a tight 30-minute window for shooting, we wrapped up in just 18 minutes, showcasing creativity within constraints. This collaboration redefines quick commerce advertising, proving that sometimes, less really is more when delivering the message.
Key Results
By pulling off this simple stunt, we got more eyeballs than IPL without even being on the IPL slots. In fact, the ad kept running long after IPL ended. As the campaign gained traction, we reached 52 Mn users and a phenomenal viewership of 298 Mn on YT leading to a 2% increase in our ad recall. On Meta, we had a reach of 152 Mn and a viewership of 108 Mn. But our true gratification came when the client declared it as the best ad ever created by bigbasket! In fact, the campaign was so successful, that it became a case study within the Tata Group. The campaign not only successfully established the brand’s promise of 10 min delivery but also established our faith in the age-old saying “The best ideas are always the simplest.”
Brief & Insight
bigbasket now partnered with Royal Challengers Bangalore (RCB), as their official quick commerce ally for IPL 2024. They wanted a brand campaign that highlighted their promise of delivering essentials in under 10 minutes.
Our Approach
Our approach was simple: If bigbasket now could deliver essentials in under 10 minutes, could we not create our ad within the same timeframe? Leveraging RCB's star power, including captain Virat Kohli and the lightning-fast duo Lockie Ferguson and Alzarri Joseph, our ad was both swift and impactful. Despite having a tight 30-minute window for shooting, we wrapped up in just 18 minutes, showcasing creativity within constraints. This collaboration redefines quick commerce advertising, proving that sometimes, less really is more when delivering the message.
.avif)
Key Results
By pulling off this simple stunt, we got more eyeballs than IPL without even being on the IPL slots. In fact, the ad kept running long after IPL ended. As the campaign gained traction, we reached 52 Mn users and a phenomenal viewership of 298 Mn on YT leading to a 2% increase in our ad recall. On Meta, we had a reach of 152 Mn and a viewership of 108 Mn. But our true gratification came when the client declared it as the best ad ever created by bigbasket! In fact, the campaign was so successful, that it became a case study within the Tata Group. The campaign not only successfully established the brand’s promise of 10 min delivery but also established our faith in the age-old saying “The best ideas are always the simplest.”
Brief & Insight
bigbasket now partnered with Royal Challengers Bangalore (RCB), as their official quick commerce ally for IPL 2024. They wanted a brand campaign that highlighted their promise of delivering essentials in under 10 minutes.
Our Approach
Our approach was simple: If bigbasket now could deliver essentials in under 10 minutes, could we not create our ad within the same timeframe? Leveraging RCB's star power, including captain Virat Kohli and the lightning-fast duo Lockie Ferguson and Alzarri Joseph, our ad was both swift and impactful. Despite having a tight 30-minute window for shooting, we wrapped up in just 18 minutes, showcasing creativity within constraints. This collaboration redefines quick commerce advertising, proving that sometimes, less really is more when delivering the message.
Key Results
By pulling off this simple stunt, we got more eyeballs than IPL without even being on the IPL slots. In fact, the ad kept running long after IPL ended. As the campaign gained traction, we reached 52 Mn users and a phenomenal viewership of 298 Mn on YT leading to a 2% increase in our ad recall. On Meta, we had a reach of 152 Mn and a viewership of 108 Mn. But our true gratification came when the client declared it as the best ad ever created by bigbasket! In fact, the campaign was so successful, that it became a case study within the Tata Group. The campaign not only successfully established the brand’s promise of 10 min delivery but also established our faith in the age-old saying “The best ideas are always the simplest.”
Brief & Insight
bigbasket now partnered with Royal Challengers Bangalore (RCB), as their official quick commerce ally for IPL 2024. They wanted a brand campaign that highlighted their promise of delivering essentials in under 10 minutes.
Our Approach
Our approach was simple: If bigbasket now could deliver essentials in under 10 minutes, could we not create our ad within the same timeframe? Leveraging RCB's star power, including captain Virat Kohli and the lightning-fast duo Lockie Ferguson and Alzarri Joseph, our ad was both swift and impactful. Despite having a tight 30-minute window for shooting, we wrapped up in just 18 minutes, showcasing creativity within constraints. This collaboration redefines quick commerce advertising, proving that sometimes, less really is more when delivering the message.
Key Results
By pulling off this simple stunt, we got more eyeballs than IPL without even being on the IPL slots. In fact, the ad kept running long after IPL ended. As the campaign gained traction, we reached 52 Mn users and a phenomenal viewership of 298 Mn on YT leading to a 2% increase in our ad recall. On Meta, we had a reach of 152 Mn and a viewership of 108 Mn. But our true gratification came when the client declared it as the best ad ever created by bigbasket! In fact, the campaign was so successful, that it became a case study within the Tata Group. The campaign not only successfully established the brand’s promise of 10 min delivery but also established our faith in the age-old saying “The best ideas are always the simplest.”
Brief & Insight
bigbasket now partnered with Royal Challengers Bangalore (RCB), as their official quick commerce ally for IPL 2024. They wanted a brand campaign that highlighted their promise of delivering essentials in under 10 minutes.
Our Approach
Our approach was simple: If bigbasket now could deliver essentials in under 10 minutes, could we not create our ad within the same timeframe? Leveraging RCB's star power, including captain Virat Kohli and the lightning-fast duo Lockie Ferguson and Alzarri Joseph, our ad was both swift and impactful. Despite having a tight 30-minute window for shooting, we wrapped up in just 18 minutes, showcasing creativity within constraints. This collaboration redefines quick commerce advertising, proving that sometimes, less really is more when delivering the message.
Key Results
By pulling off this simple stunt, we got more eyeballs than IPL without even being on the IPL slots. In fact, the ad kept running long after IPL ended. As the campaign gained traction, we reached 52 Mn users and a phenomenal viewership of 298 Mn on YT leading to a 2% increase in our ad recall. On Meta, we had a reach of 152 Mn and a viewership of 108 Mn. But our true gratification came when the client declared it as the best ad ever created by bigbasket! In fact, the campaign was so successful, that it became a case study within the Tata Group. The campaign not only successfully established the brand’s promise of 10 min delivery but also established our faith in the age-old saying “The best ideas are always the simplest.”
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