bigbasket

Lata

Client

bigbasket

Project

Brand Film

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Storytelling

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Film Making

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Production

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Share

Brief & Insight

bigbasket wanted to create a brand film capturing the relationship between pet parents and pets thereby creating awareness about the range of pet care products available on their app. So we decided to shine light on our furry friends with a powerful insight - the very short life span of pets as compared to a human being.

Our Approach

In the heart-tugging tale of Lata, the narrative dances between the realms of enchantment and reality, where time itself seems to play tricks on the senses. From the tender moments of childhood to the golden years of life, Lata’s journey is a beautifully spun yarn of love and devotion, seen through a lens that will have you guessing until the very end. As the story unfolds, it reveals a surprising twist that binds the hearts of its audience, urging you to cherish every fleeting moment. Just as the film reminds us of the preciousness of time, bigbasket Now ensures that you never miss a beat in caring for your loved ones, delivering all your pet essentials in less than 10 minutes. With bigbasket Now, every little moment of joy and care is just a tap away.

Key Results

The film struck a chord with the pet parents and created saliency for the brand in the pet care category.

Brief & Insight

bigbasket wanted to create a brand film capturing the relationship between pet parents and pets thereby creating awareness about the range of pet care products available on their app. So we decided to shine light on our furry friends with a powerful insight - the very short life span of pets as compared to a human being.

Our Approach

In the heart-tugging tale of Lata, the narrative dances between the realms of enchantment and reality, where time itself seems to play tricks on the senses. From the tender moments of childhood to the golden years of life, Lata’s journey is a beautifully spun yarn of love and devotion, seen through a lens that will have you guessing until the very end. As the story unfolds, it reveals a surprising twist that binds the hearts of its audience, urging you to cherish every fleeting moment. Just as the film reminds us of the preciousness of time, bigbasket Now ensures that you never miss a beat in caring for your loved ones, delivering all your pet essentials in less than 10 minutes. With bigbasket Now, every little moment of joy and care is just a tap away.

Key Results

The film struck a chord with the pet parents and created saliency for the brand in the pet care category.

Brief & Insight

bigbasket wanted to create a brand film capturing the relationship between pet parents and pets thereby creating awareness about the range of pet care products available on their app. So we decided to shine light on our furry friends with a powerful insight - the very short life span of pets as compared to a human being.

Our Approach

In the heart-tugging tale of Lata, the narrative dances between the realms of enchantment and reality, where time itself seems to play tricks on the senses. From the tender moments of childhood to the golden years of life, Lata’s journey is a beautifully spun yarn of love and devotion, seen through a lens that will have you guessing until the very end. As the story unfolds, it reveals a surprising twist that binds the hearts of its audience, urging you to cherish every fleeting moment. Just as the film reminds us of the preciousness of time, bigbasket Now ensures that you never miss a beat in caring for your loved ones, delivering all your pet essentials in less than 10 minutes. With bigbasket Now, every little moment of joy and care is just a tap away.

Key Results

The film struck a chord with the pet parents and created saliency for the brand in the pet care category.

Brief & Insight

bigbasket wanted to create a brand film capturing the relationship between pet parents and pets thereby creating awareness about the range of pet care products available on their app. So we decided to shine light on our furry friends with a powerful insight - the very short life span of pets as compared to a human being.

Our Approach

In the heart-tugging tale of Lata, the narrative dances between the realms of enchantment and reality, where time itself seems to play tricks on the senses. From the tender moments of childhood to the golden years of life, Lata’s journey is a beautifully spun yarn of love and devotion, seen through a lens that will have you guessing until the very end. As the story unfolds, it reveals a surprising twist that binds the hearts of its audience, urging you to cherish every fleeting moment. Just as the film reminds us of the preciousness of time, bigbasket Now ensures that you never miss a beat in caring for your loved ones, delivering all your pet essentials in less than 10 minutes. With bigbasket Now, every little moment of joy and care is just a tap away.

Key Results

The film struck a chord with the pet parents and created saliency for the brand in the pet care category.

Brief & Insight

bigbasket wanted to create a brand film capturing the relationship between pet parents and pets thereby creating awareness about the range of pet care products available on their app. So we decided to shine light on our furry friends with a powerful insight - the very short life span of pets as compared to a human being.

Our Approach

In the heart-tugging tale of Lata, the narrative dances between the realms of enchantment and reality, where time itself seems to play tricks on the senses. From the tender moments of childhood to the golden years of life, Lata’s journey is a beautifully spun yarn of love and devotion, seen through a lens that will have you guessing until the very end. As the story unfolds, it reveals a surprising twist that binds the hearts of its audience, urging you to cherish every fleeting moment. Just as the film reminds us of the preciousness of time, bigbasket Now ensures that you never miss a beat in caring for your loved ones, delivering all your pet essentials in less than 10 minutes. With bigbasket Now, every little moment of joy and care is just a tap away.

Key Results

The film struck a chord with the pet parents and created saliency for the brand in the pet care category.

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