They need to fit the witty back the correct order.

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WEEK 23: Ups and Downs

A while ago, a brand called Dollar Shave Club released a film explaining their value proposition. It became very popular for its entertaining and unique treatment. Viewers also liked that the founder of the company led the narrative of the film. This gave it more authenticity, as opposed to an actor leading the film (the fact that the founder also …

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WEEK 22: Breathe

It is that time of year again when Delhi’s air reaches hazardous levels of pollution as we sit around and do nothing about it. I won’t bother going into much detail (what’s the point?), but when every breath is an assault to the lungs it can be a challenge to remain positive. Nevertheless, I shall give it a go. We …

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WEEK 21: Diplomacy

Bob ushered in this week by inadvertently instigating an enormous commotion between our CEO and a third party. Here’s what happened: Normally, Bob spends a certain amount of time every day lying on the welcome mat outside our office to absorb her daily dose of sun. On Monday, as she was engaged in said activity, a middle aged, rather entitled …

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WEEK 20: Quality Control

In my experience at Humour Me so far, I have had the opportunity to work with a variety of clients and subsequently meet many new people. A lot of these people happened to be CEOs. I have experienced different leadership styles from them – some nice, others not so much. But there are two types of CEOs that are by …

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WEEK 19: The Calm before the Storm

Considering all the work looming ahead of us, this week was relatively quiet. We released a new film for Arctic Fox. This is the next episode in our ‘A Day in the Life’ series, which features successful individuals from various industries who chose not walk the trodden path and take a risk to pursue their dreams. This episode features Melvin …

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WEEK 18: Full Speed Ahead

We released a new micro-content film for Arctic Fox this week. If you recall, in last week’s post I mentioned that there were some process-related issues regarding a film that we were creating. This was that film. But in spite of the issues, it turned out alright (although it would have been better if we had stuck to the process …

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WEEK 17: Process

Working at Humour Me and watching the company grow from what it was when I joined to what it is now, it is clear that defined systems and processes are the most essential elements for sustainable development (this holds true for our country as well). As someone who loves organised systems, it’s nice to see the company improving in this …

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WEEK 16: Friction

This week we had some friction in the creative team. If you understand what it is like to work with creative people, then you will know that a certain level of friction is normal in such teams. However, if like most clients, the concept of dealing with creative people is a something you approach with apprehension, let me provide you …

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WEEK 15: Perspective

Working on the Red fort project has really made me see how history is not as objective as it claims to be. It’s not that history is told inaccurately, but its narrative is almost exclusively controlled by the conquering majority. The first time I was exposed to this was when I learned that the first Sepoy mutiny was not in …

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