WEEK 33: 3, 2, 1, Go, Start!

This week began with six new people joining our team, all in one day. This brings the total number of recently added team members up to eight. The office feels very different, bursting with new energy. The new creative members managed to crack a strong insight for the positioning of a new brand we are currently working on. This made …

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WEEK 32: Taking on the Giants

Whenever we create content, we always like to compare ourselves to global standards. We did the same with our 3D animation film for Arctic Fox. Those of you who are regular readers of this journal will know that this film was particularly challenging because it is set in the arctic tundra, in an abundance of snow – and snow is …

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WEEK 31: Short and Sweet

This week went by in a blur of content strategy discussions, media targeting and scriptwriting.The script for the Red Fort show has to be almost entirely rewritten to do justice to its history. The team has spent multiple weekends working on the script, and is hoping to have it ready within the next couple of days. We’ve had a series …

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WEEK 30: Professional Etiquette

This week began with additional responsibilities. I have been taught how to operate Humour Me’s Ads Manager account and am now in charge of promoting Arctic Fox’s social media posts and defining target audiences (in addition to managing the brand’s social media content creation and its deployment) until we find a new Digital Manager. We have also been looking for …

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WEEK 29: Part of the Job

If you’re reading this, you must have noticed that our website has been upgraded. It’s not fully finished yet, so you might come across a few glitches, which should be fixed soon.It was my job to write the copy for the entire website, including case studies of all our work till date. In addition to writing for the new website, …

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WEEK 28: Our Best Work Yet

With the release date of our 3D animation film for Arctic Fox fast approaching, excitement levels are rising at Humour Me. Earlier this week we got our first glance at the rendered film – with completed environments, characters and lighting – and we unanimously agreed that this was, without a doubt, our best content till date (in terms of production …

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WEEK 27: Keeping Up

Happy New Year! Our new year pretty much picked up where last year left off. We are nearly finished with the Arctic Fox animation film. Here is a glimpse at the film’s protagonist: An unexpected challenge we faced with this film was animating the snow. The film is set in the Arctic tundra, and a large part of that environment …

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WEEK 26: The Good, the Bad and the Bold

A week or so ago, our CEO was a panellist at the Economic Times’ New Media Summit, and spoke amidst high level executives from agencies like Group M and Publicis, and brands like Google, Tata Motors, Nestle, Flipkart, and more. He was quite the disruption, as he unabashedly shared Humour Me’s views on advertising today, i.e., conventional advertising is coming …

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WEEK 25: Say Cheese!

Arctic Fox will be launching a new catalogue of backpacks early next year, for which our job is to manage product photography. This responsibility was given to me. Instead of going down the typical corporate photography shoot route, the team decided to approach this project as a lifestyle Instagram influencer would, and feature the backpacks in different authentic settings and …

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WEEK 24: New Projects, Old Habits

Over the past couple of years working in this industry, I have interacted with a large number of creative people (both within the company and as external collaborations). I couldn’t help but notice that most Junior Creatives tend to fall into one of the following categories: 1.  The Lazy Ones: These Creatives are highly allergic to hard work. They float …

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