Coca-Cola wanted to engage their national consortium of ‘bottlers’ in a unique way at the annual bottlers strategic meet. After going through a host of event/engagement companies and hearing the monotonous Bollywood themed entertainment concepts, they finally arrived at Humour Me’s doorstep. The team at Humour Me had the challenging task of engaging a diverse middle aged group set of 300 bottlers within a time limit of 12 minutes. Humour Me not only delivered a fantastic capsule but also got the audience to their feet roaring with applause. We created the Coca-Cola Family Musical with 7 characters, each representing one of the brands in their distinct portfolio (Maaza, Thumbs-up, Fanta, Limca, Kinley, Sprite & Coca-Cola).We composed 7 Original Pieces of Music in a span of 3 days and combined with musical theater dance/drama. The Coca-Cola team was so proud of the mini-production that they decided to use this as their main showcase at the National Walmart brand activation fair.
"I am so proud of the Humour Me team. You not only exceeded expectations but completely mesmerized the Coca-Cola team. I am proud to be a part of the company after this showcase. I’m just completely stoked ! Thank you so much guys and keep it up." - Gareth, Global V.P