WEEK 12: Consistency is Key

One of the most frustrating aspects of this industry is inconsistency from clients. Many times, brands have sent us briefs with very tight deadlines. They then proceeded to badger us constantly, trying to get us to deliver faster, claiming that they needed to release the content very soon, or that they themselves were being pressurised to get internal approvals, etc.  …

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WEEK 11: A Brush with Celebrity

Progress is happening on the Red Fort project. I have been told that I cannot disclose much at this time, as we are waiting things to be finalised. The Dalmia group has liked our idea and we are in the process of taking it further. All this censorship does not leave me with much to write about. I can however, tell …

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WEEK 10: All Hands On Deck

What a week this has been! It began with preparations to pitch the complete Red Fort story flow to the Dalmia group. This was no easy task. The story flow kept changing (it changed three times in two days) and each time it changed, my fellow Creative Manager and I had to rewrite the entire story. It was exhausting. And …

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WEEK 9: A Little Bit of Magic

We got the Red Fort project! The Dalmias loved our pitch and want us to now flesh out the idea. The creative team spent most of the week researching the fort’s history and putting together a comprehensive storyline that will be both educational and entertaining. In doing this, we began to realise just how big this project will be. If …

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WEEK 8: Let it Go

This week we were asked to pitch for a very interesting project. There is a light and sound show that takes place at the Red Fort. Right now it is extremely basic, but there are plans to upgrade it and create a new, more exciting show. We were one of the few agencies that were invited to pitch for this …

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WEEK 7: The Boss is Back

We began this week by welcoming back our CEO from his two week long vacation. His return was commemorated with a three hour long meeting to discuss everything that had taken place during his absence.   The most immediate task this week was to create a presentation for a brand that had approached us to create a film for them. …

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WEEK 6: Attitude Adjustment

There once was a time (I’m told) when brands and advertisers saw each other as equals. When a brand partnered with an advertising agency, they were entrusting their identity into the agency’s hands. The agency would take ownership of that brand and together, the brand and the agency would build a lasting identity for themselves and treat each other with …

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WEEK 5: Let it Rain

This week we welcomed a new Editor to our team. At Humour Me, getting a gradual start is a rare occurrence. The Editor was immediately plunged into the hustle and bustle of preparing for the launch of the second micro content film for Arctic Fox. In addition to Arctic Fox, there was a lot of work taking place for Unique …

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WEEK 4: Production in Progress

I’m back! My vacation was lovely, thank you. But it’s time to get back to the grind. The past two weeks have been production-heavy. We were busy shooting micro content films for Arctic Fox. Most brands look at micro content as a secondary marketing effort, which is why they do not tend to spend a lot of time or resources …

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WEEK 3: Ground Work

Most people think my job is always exciting. They think I’m constantly working on new, interesting projects without a dull moment in between. But the truth is that before execution of any project begins, there is a lot of ground work that needs to be done first. Although significantly less glamorous, this work is essential and cannot be avoided. Ground …

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