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Bio


About us

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Bio


About us

 

Advertising 2.0

The age of conventional advertising is gradually coming to an end. Brands are realising that the push model of advertising no longer works.  As a result, they are seeking more innovative ways to engage with consumers and retain their attention. And that’s why we exist – to reimagine brand communication and usher in the age of advertising 2.0.

 

Humour Me is a premium content generator in the realms of branded communication and entertainment. We are the first company in India that approaches brand speak as multi-format and multi-genre entertainment

We work directly with artists and creative talent. As a result, we can offer talent and production values that agencies are unable to attract. We believe entertainment and communication will align in the future. Brands will have to approach their communication like big entertainment companies to capture their audience’s attention.

Our value proposition is simple: Imagination. Creation. Expression.

Imagination:
We combine social trends with client insights, and turn them into imaginative ideas.

Creation:
We are committed to building our creative products from scratch and watching them
come to life.

Expression:
We find the most creative ways to distribute our content so as to minimize media expenses.

 

Leadership


EXECUTIVE   BOARD 

Leadership


EXECUTIVE   BOARD 

 
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Sunil Sachdeva

A management and marketing professional, he has had extensive experience and achievements in the field of brand building and marketing communications, having been involved with some of the country’s leading companies as their partner in leading advertising agencies.

Present:
- Founder Director, Social Capital                                         -
- Independent consultant                
- Trustee, Chinmaya Organization For Rural Development

In 1992, Co-founded Capital Advertising. This agency grew rapidly to become one of Delhi’s reputed agencies and had billings in excess of Rs 150 crores. A national ranking in the top 25 and among Delhi’s top 5. The company worked with clients like Maruti Suzuki, LG Electronics, Apollo Tyres, Citifinancial, Voltas, Escorts, India Today, Godfrey Phillips etc. Capital’s work for its various clients has won awards at professional bodies ike the AAAI, and the Ad Club Mumbai and Delhi.

Co-founded a new strategic and graphic design company “Designness” promoted with two other professionals. Capital then became a part of the Publicis Groupe, one of the world’s largest and the fastest growing advertising network. Publicis Capital handles the advertising for Nestle, HP, L’Oreal and many other large brands other than the brands originally handled by Capital.

Rediffusion Advertising [1982-1992]
Served in various capacities at the Chennai and Delhi branch of the company, rising rapidly to become the Branch Director at Delhi, the agency’s 2nd largest operation. He was part of the management team that saw the agency grow in billings from Rs.20 crores to over Rs.100 crores. He has along with his former colleagues and an ex-client, started a company called ‘Social Capital’, which has started partnering corporates in India by focusing on the social agenda to do ‘social good’ and enhance their reputation.

He is also the secretary of the Board of Trustees of Chinmaya Mission’s initiative in rural development called CORD. He is overseeing the growth of this organization in the remotest parts of rural India, which are untouched by development.

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H V Subramaniam  (Prasad)

A graduate in Mathematics and a post graduate in management from IIM Ahmedabad, Prasad has spent over 40 years working with brands. As a management and marketing professional, he has had extensive experience and achievements in the field of brand building and marketing communications, having been involved with some of the country’s leading companies as their partner in leading advertising agencies. Prasad is presently Director of Social Capital, a strategy and communications consultancy in the field of CSR and other projects.
 

He is a Director on the boards of start-ups Lithium Urban Technologies, e-commerce start up Natural Fit Lifecare and an internet start up Playtoome Digital in the online media entertainment space. Prasad is also an academician. He teaches a course on Strategic Brand Management at the MBA program at School of Inspired Leadership for the last 5 years and at an IIM Ahmedabad program on Crafting Lifestyle and Luxury brands for the last 4 years other than one-off sessions at MDI Gurgaon and FORE School of Management. Prasad co-founded Capital Advertising, an agency that grew rapidly to become one of Delhi’s reputed agencies and had billings in excess of Rs.1.5 Billion. It achieved a national ranking in the top 25 and was among Delhi’s top 5. The company worked with clients like Maruti Suzuki, LG Electronics, Apollo Tyres, Citifinancial, Voltas, Escorts and Godfrey Phillips etc. Capital then became a part of the Publicis Groupe, today the world’s third largest and fastest growing advertising network. Publicis Capital handles the advertising for Nestle, HP, L’Oreal and many other large brands other than the brands originally handled by Capital. Prasad co-founded a strategic and graphic design company “Designness” promoted with two other professionals.

Prasad spent the early part of his career with Rediffusion Advertising in various capacities over a 13 year span at various branches of the company, rising rapidly to become General Manager at Mumbai, the agency’s largest operations. He was part of the core management team that saw the agency grow in billings from Rs.150 million to over Rs.1.5 Billion. He was involved with prestigious national and multinational clients like Colgate, Pepsi, Philips, Ministry of Tourism, Ministry of Health and Family Welfare, Oriental Insurance, TI Cycles, MRF etc.

PROFESSIONAL BODIES
He has served on the executive committee of the Advertising Agencies Association of India, Mumbai and has been member of professional bodies like CII, ASCI, Delhi Ad Club, for a number of years.

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Anand Bhardwaj

Anand Bhardwaj is an Economics (Honours) graduate from St. Stephen’s College, Delhi, a post-graduate in Economics from the Delhi School of Economics and an MBA from the Indian Insititute of Management, Calcutta.

In a career spanning over 35 years, Anand cut his teeth in the world of business with Lintas India. After that, he has worked with Godfrey Phillips, Electrolux and HT Media in senior marketing positions. In his advertising and marketing career, Anand has handled a number of FMCG brands. These include:

-  Hindustan Unilever: Surf, Rin, Wheel, Close-up, Pepsodent, Liril, Lifebuoy, Fair & Lovely, Clinic and others

-  Reckitt Benckiser: Dettol, Dettol soap, Cherry Blossom,
   Lysol and others

-  Godfrey Phillips: Rothmans, Four Square, Red & White,      
   Cavanders and others

-  Camlin: The entire range of products

-  Beiersdorf: Hansaplast

Anand was involved in the turnaround of Surf (Lalitaji campaign), the turnaround of Rin (‘Zara sa Rin’), the launch of Wheel to take on Nirma, the famous Charlie Chaplin campaign for Cherry Blossom, the launch of Hindustan Times in Mumbai, the re-launch and expansion of Hindustan and the brand architecture and positioning of the four Electrolux brands – Electrolux, Kelvinator, Allwyn and Voltas.

Anand initiated the Hindustan Times Leadership Summit, one of India’s most regarded conclaves, and has been the Summit Director since 2003.

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Karan S. Bhandari

A gold medalist in Economics from Loyola College in Chennai, Karan did his post graduation from IIM Ahmadabad in 1987. Since then, he has gathered richly diverse experience                  

– Across industries: from services to lifestyle products to healthcare to automobiles to FMCG                  
– Across functions: Advertising, Marketing, Sales & Distribution, General Management                  

– Across geographies: Exposure to markets across India, Asia-Pacific and West Africa

Karan began his career in advertising, where he worked for 5 years with JWT and Rediffusion, handling blue chip brands like Sunsilk, Pond’s, Funskool, Eveready, Adidas, and Milkfood. He then spent over 8 years with Bausch & Lomb, launching Ray-Ban sunglasses in India, going on to head the Sales function in the country and finally heading Marketing for the Asia-Pacific region.

He spent 3 years in Nigeria as a senior member of the team launching a distribution company for Parker Logistics of UK and was responsible for taking it to a US$300 Million turnover. During this stint, he worked on distribution, and in many cases marketing, of brands like Coca Cola, Kimberley Clark, Wrigley, Ferrero, & Strategic Foods International, among others.

For over a dozen years now, Karan has been a consultant, working in a variety of areas including healthcare, luxury retail, automotive brands, white goods and FMCG.