• Humour me
• March 29, 2019

I hope everyone had a happy Holi! I went on a bit of a hiatus to spend time with my family, but I’m back now, ready to faithfully update you on the various happenings at Humour Me. The week began with a spirited debate. Arctic Fox’s CEO told us that he wanted to consider signing on Bhuvan Bam, one of …

• Humour me
• March 7, 2019

Regular readers of this journal will remember that in one of my previous entries I wrote of how a lot of marketers make the mistake of trying to put a formula to creativity, and algorithmically create communication pieces that they predict will do well, based on the success of other similar content. The example I stated was a brand video done …