This week began with a meeting with Arctic Fox in Bangalore. Quite a few of us were a part of that meeting, as we had to present some pretty large ideas to the brand. It did not go as expected. The brand liked the ideas, but required more options. It was not the worst meeting we have experienced, but it …
View PostOne of the most frustrating aspects of this industry is inconsistency from clients. Many times, brands have sent us briefs with very tight deadlines. They then proceeded to badger us constantly, trying to get us to deliver faster, claiming that they needed to release the content very soon, or that they themselves were being pressurised to get internal approvals, etc. …
View PostProgress is happening on the Red Fort project. I have been told that I cannot disclose much at this time, as we are waiting things to be finalised. The Dalmia group has liked our idea and we are in the process of taking it further. All this censorship does not leave me with much to write about. I can however, tell …
View PostWhat a week this has been! It began with preparations to pitch the complete Red Fort story flow to the Dalmia group. This was no easy task. The story flow kept changing (it changed three times in two days) and each time it changed, my fellow Creative Manager and I had to rewrite the entire story. It was exhausting. And …
View Post
Recent Comments