WEEK 9: A Little Bit of Magic

We got the Red Fort project! The Dalmias loved our pitch and want us to now flesh out the idea. The creative team spent most of the week researching the fort’s history and putting together a comprehensive storyline that will be both educational and entertaining. In doing this, we began to realise just how big this project will be. If …

View Post

WEEK 8: Let it Go

This week we were asked to pitch for a very interesting project. There is a light and sound show that takes place at the Red Fort. Right now it is extremely basic, but there are plans to upgrade it and create a new, more exciting show. We were one of the few agencies that were invited to pitch for this …

View Post

WEEK 7: The Boss is Back

We began this week by welcoming back our CEO from his two week long vacation. His return was commemorated with a three hour long meeting to discuss everything that had taken place during his absence.   The most immediate task this week was to create a presentation for a brand that had approached us to create a film for them. …

View Post

WEEK 6: Attitude Adjustment

There once was a time (I’m told) when brands and advertisers saw each other as equals. When a brand partnered with an advertising agency, they were entrusting their identity into the agency’s hands. The agency would take ownership of that brand and together, the brand and the agency would build a lasting identity for themselves and treat each other with …

View Post